Friday, October 19, 2018

Don't do surgery on yourself.

If you buy a new car would you learn all about it? I mean I hardly read the manual (witch just prove I'm a damn stupid stubborn white guy).
Or if you buy a brand new Nord keyboard would the first thing be to pick it apart to understand how it works?

I often write it's better to do things then just sit around. At the same time in some cases it just goes into a frenzy. Yes you need to understand how to use the car or they Nord Keyboard and it functions. Same with most of the systems in the musicindustry. You understand how to use them not pick them apart.

In the quest for the independent artist some goes to long and try to pick the whole system apart. The other day it was and artist that wanted to know witch databases and servers their song passed to get to Spotify. Or how the different payment system works on Itunes.

In many of these cases they overdo the quest and in that process destroy vital functions. In a way when you have picked the keyboard to pieces and put it back together som functions stopped working so you now have a broken keyboard.

I'm reality you have to choose. Either you work with music, compose, record and be an artist. Or you want to pick all apart be a industry professional. Being both is like to try to do surgery on your self, you can do it, but not good.

Thursday, October 18, 2018

Unlikable cunts

One of the memes I saw a couple a days ago was:
I think alot of folks assume they are hated for their sexuality/race/gender when they in reality is just unlikable cunts.

You can easy translate this to the musicindustry:
I think alot of folks assume they lack of success is because of men/hidden power structures/lack of channels to be heard/ when they in reality is just writing and producing crappy songs.

I just get approched so many times with people just assuming that the product is perfect just because they think that, thier friends or their mom. When in reality the reason you won't get that festival booking, radio rotation or following and music don't pay off is because the song is crap.

Here is my dilemma. Should I tell them that the song is pure crap? In reality it's only my opinion. On the other hand in most of these cases it would be the majority of the industry that agree with me since when it's real crap it's kind of easy to distinguish.
It's pretty obvious the cases when people try really hard and still fail in kind of easy take outs like being booked or getting the bigger chances that it's down to the product.

Second is also that they are either surrounded by yes sayers or just don't listen to people that tell them that the song sucks so my tip off would just get me in the line of people who don't get the music/are old/is part of the hidden structure agenda.

Also we have created a society where things like this is not ok to say. We should all be winners.

Another thing is that they usually have kind of weak mental health. Nothing wrong with that. But definitely you don't want to be the jerk to send this person in a deep depression by crushing their work. At the same time you just prolong the agony. It's a fact the person is doing crap songs.

I meet this people in panels when you give advices that build on that you have a good product. Just there the advice just become useless since the criteria is not there. If you then try to go back you get the attitude that yes the product is perfect your advice is not good enough.

Wednesday, October 17, 2018

Don't trust old people.

And here we go again. Some old dude that worked on a record label during early 2000 finds a totally hopeless case and can't stop nagging about it.

What is it with these people? It seems they missed alot of a information these years they where off from the industry working for the government or a school since they where chosen not good enough to stay in the business, but now are back.

You can hear me say, don't trust anyone over 40 in the musicindustry, they are to old.

In too many cases it is so damn correct. In to many cases they just come dragging with something that the cat puked up. The rest of the industry has already seen this band and just don't want deal with them.

Then the jack ass start to get the hopeless case favours that will just prolong the ultimate end.

We need some kind of diploma system. Just because you worked in the industry you really don't know it today.

Tuesday, October 16, 2018

It's a job not a tourist trip!

I wanna go out party! The warrior cry of any band going on tour to a big city.
Suddenly the thing that you are there to work is just out of the window.
If you pay alot to get to a place your there to work not do touristy stuff, still that is what many do as a mistake.

The band comes in and get shit drunk and won't get up to get meetings. And are still hangover when they should play their gig.

In a way the rocknroll myth comes in. People actually think that the stars that become stars do this kind of things. In reality no, the new industry is so much harder and stars that would do that won't survive.

Same as just miss things for shopping or other things. Your there on a job and if you aren't able to squeeze the fun stuff in, well then it will have to happen on your own vacation.

Monday, October 15, 2018

The new useless industry people.

I was seeking out a girl from the industry. She is involved in several boards inside some of the music industry. Also she is in a government program where she get paid to get to several festivals around Europe to promote female producers.
I wanted a meeting with her to get some female producers into a project we have. For three festivals during the past four months I have seeked her to get a meeting. At all three times she hasn't been able to attend the festivals. Her name is there but she never visit the actual event.

This last event I also bumped into another person that is in the same board as her. This person just sighed and said that this woman had only been on one meeting out of ten. And when she is there she leave early for something else. Then I meet another that was involved in one of her other projects. Same there, she was very little there and also contribute with very little.

Then the person dropped the bomb. This girl was voted in just because she was a woman. In the wave of meetoo they got her in since she claimed to be part of the movement. She was mainly voted in just as a woman not for her knowledge. Now she was mainly taking up space in boards really not making any use for anyone.

I got back and did some research on certain projects. She voted in her friends bands in most of the government sponsored things she was part of. Still you can easily see that they hadn't participated in any of the events. In reality they took up space for someone else that might could have benefitted this. They voted in women that later didn't use the opportunity.

These things really make me angry. And I seem to bump into them more and more. People with an agenda to get space and power but when they got it has no interest do something with it. Just stay there with the title.

I don't know if it is incompetence and when they get higher in the organizations realise that they don't have the knowledge or if it is that they just doesn't care.

In early days people like that was kicked out naturally. Now they get to stay because of gender.

Friday, October 12, 2018

You release your songs to early.

In interesting interview with Steve Van Zandt. Much right as well one of the big issues with streaming and that you can release something almost instantly is that most of the releases are not finished. They are on the stadium of demo, not in quality of recording more about the development of the song.

In the Beatles era they had the chance to test songs on audience live over and over. After that producers and recordlabel people also said thier stuff, then they recorded.
Right now many use the release as a testing ground where they almost never go back and finish the product.

I see what Steve sees that we are heading back to the live stage. A ground where you can see direct in the eyes of the audience what is going on. My guess is that we soon will have more bootleg live recordings that will be classical in the future.

It is a new world we are adapting to.

Thursday, October 11, 2018

When are you what you say?

When are you what you say? My friend Boyan hit on the spot for this post.
Today anyone can just print a business card and become a manager, booker, recordlabel. Still you are just a manager, managing your own band or a booker that just done two gigs or a recordlabel just giving out two songs on soundcloud.

So we all know success is part of the equation. At the same time you must start somewhere.

I remember when I had my record label and was very nervous to meet the big established labels. Today I see the same labels as quite amateurish and most laugh at their attempt to build up stuff.
But I bet my ass they still see me still as the small label guy.

I the beginning I felt I hadn't have enough experience to call my company a record label. But after my first cd it was a milestone. And back then it was, today it's so easy to give out something that giving out is not counting.

So I have some hold points to measure, not if you are what you are, more witch level.
You live on your work as a label, manager or booker. That is a very pro level.
You are focused. Over a period of time you have given the project 100%. That is prospect level.

Everything under is mainly hobby. And boy do I see so many people with no focus at all. Today's problem it's very hard to see this on just one meeting.

Wednesday, October 10, 2018

Stay focused

I saw a post of an artist I know. His third project he starts up this month. Okay he seems to have fun but on a meeting with me two months ago he told that all the focus was in one of the band.

Here I can easy see that he is overall the place and more or less open up new projects. A restless soul like that has trouble to be focused. Of course then if one project goes some better he will focus a bit more on that.

Projects goes up and down so that focus won't last that long. And as I usually write it's a marathon race not a sprinter race. Being this ofocused is a good indication to not wast time on any of these project.
By they way this is not just for artists, it's for all in the industry.

Tuesday, October 9, 2018

You can't run from your past.

I got a call from an artist on the distro side, I know I don't work there anymore. Still the artist had my number and I can help.

- I want to take down my first album.
- Sure we can do that. Is there a special reason?
- I come with a new album in two months and I feel the first album is really not me. The new stuff is so much better.

This feeling is very dangerous. Of course the artist always feel that the last thing they did is the best. Unfortunately it's very rare that it is the best. In fact the audience are in charge of judging that.

So take everything old down every time you release new is just asking to crash your career.

I mean your life is full of things that maybe you are not so proud of. And yes it would be really nice to just be able to go back and erase them. At the same time these are the things that is you and it will not work to erase them.

And so many of your favorite songs that would be erased by artist if it was possible in the real industry to do this. Many classical hits is probably hated by the artist themselves. They can't be taken off because in the real industry to many other is involved in the process and owning.

So try to take things off is the most stupid thing you can do. Also if you succeed they will reappear and then you can't control them. Also it's impossible to control what the audience should think.

Monday, October 8, 2018

The artist worst enemy, is the artist themselves.

I don't get why people stop come back to me after I have giving them a new price?
The quote is from an artist on Facebook. An artist that the whole business have learnt is a pain in the ass to work with, she needs a haggle longer the guy at the bazaar to book her. Of course now the most experienced people have stopped booking her because they know and don't have time for it.

Someone said "the artists worst enemy is the artist themselves". In so many cases it's true. You can see many very talented people just walking around having different collaborations all the time but never keep them. After a while you get a feeling around these people to stay away.

The main problem is that they seek people out people to solve a problem, for example booking. When the new person starts to book they start to interfere. The booking are not cool enough. They should be paid more. Why can't the person not book to the biggest festival in Sweden? And when it comes to the easy obvious ones the artist take themselves and brag that they are better.

Of course people then leave. And the artist seek out a new one. In the end practically everybody knows and the artist has a hard time to find new victims. Also even if the new victim try the rumor has spread even to the people they are approaching.

To ruin your own career like this is more common than you think.

Friday, October 5, 2018

Advice or confirmation?

People seek me out quite often to get some sort of advice. Suddenly you are feeling that they are trying to take the advice and fit it in to their confirmation.

What they want is confirmation of something they think work in a certain way but when my advice goes in a totally wrong direction it becomes lika a argumentation.

In the end they will do the thing they thought instead of following the advice I gave.

By the years I have become better to read what they want so when I notice it's just a confirmation I just go along. I know they will come back later when their plan didn't work out. My hope then is that they will have a more open mind.

Thursday, October 4, 2018


I meet my international friends more then my friends at home. In some cases I meet the same person three weeks in a row on different places around the globe.

I guess with my special interest to just a small part of the business I can really indulge in all the talk around just that topic. I can get how people that build model railroad feels when they go to conventions and meet other and just go deep in the subject.

So will I have a overdose of musicindustry. Or even grow tired of it?

It's one of the fears I have, still I enjoy every minute of it.

Wednesday, October 3, 2018

The Michelin Guide to showcase festivals!

I should set up a Michelin Guide for showcase festivals. I guess though that I would have trouble to judge the one I work for.
Still if I just keept it to certain criteria like size, number of artists and so on. But I would still miss the interesting part how much business is done. And that part is the thing people wants to know.

There is always something on a showcase festival. Even if it's very small. Actually my best things has been on really small ones. I guess it's always what you need for the moment as well your attitude.

Still let me think about it. It would be fun to just do the guide. Just what kind of criteria that is needed.

Tuesday, October 2, 2018

The manager graveyard.

You can spot them for miles. The enthusiastic manager that just got into the game and has signed its first band and now promoting the shit out that in every way they can. Of course, you don't want to take off their happiness but running around like a headless chicken won't really take you anywhere. It's all a long long game it's not a sprinter race it's a marathon.

These people just last in 2 to 3 years then they are burnt out. The rule is that the first project you work on will not succeed. It's very rare, and the same with bands. Check with any famous artist and ask if it was their first band. I only know two that said done that and that is the bass player in Weezer and Topper in The Clash.

There is too much to learn to make it on the first one. The obstacles are too high but with knowledge, you can get over them and in the end but that never happens with the first round of artist (yes these managers usually have like three artists they sign, witch none is up to actually make it).

The problem is that they didn't get that chance to learn properly and don't hang in. In the end, they need money and get to work on the government programs (in sweden you have this massive graveyard of these careers). In some cases they just pass down all the error they did in these programs.

In this case yes, I write about you, I know many of these people read the blog. And yes you didn't keep the work going and tried a quick way and now a government lackey.

Also, many of them become bitter tastemakers in different variations.

Monday, October 1, 2018

Motivation Speakers

I don't know I'm in a split here between if motivation speakers are good or not. Of course, a really good motivational speech can really deliver some reactions and get the audience in a good spirit. at the same time, most of the people doing these speeches actually don't have that kind of success. I had quite many getting to me to get on my festival conferences and in most cases, they failed in the normal way but got something else.

And that is like most of the people that work in the music industry. Almost anyone is a failed musician. You played in a band and then happened to stay and do work for the record label/booker/publisher etc and that is also a way to stay to work with music.

Also, motivation is just not all. in the end, it has to be good for people to consume it. Even with the most positive drive and enthusiasm you can't get to the bigger things if you're not good. So when the speaker is like "you can do it" and there is mainly people in the room whos product really is not up to date, well I don't know if that is so good.

So I try to see these inspirations speakers before I book them. The hard part is that no one is actually booking any of them to their conferences.

Friday, September 28, 2018

Numbers that dosen't matter.

Numbers, numbers, and numbers. People still think numbers matters. In some cases yes, but in many cases no.

Like a successful showcase is a filled gig room? I get that a lot. It was a great gig, it was packed with people. That is good but in this case, it depends on witch people. If it just a bunch of new fans and the room takes 150 people, hey not that good.
Is it 150 people that will affect your career? Supergood. But usually, that packed gig can be the reason that person that change your career never got in and missed the whole thing. So filled showcase, numbers not needed.

People interested in something. This you hear a lot, we have several record labels interested in us.
Good but no one has taken action. If you have one million people interested but no one to act on it the number is useless.  It's enough with one and they take big action to be much better.

Followers on social media. If you have a million followers but no one cares about your posts, they are useless. Actually, ten thousand followers that care about all your posts is tremendous much better.
So having 64 million passive listings on Spotify is not good. It's better with a million active listeners.

The point is many of the numbers people are bragging about mostly empty useless numbers if you look closer.

Thursday, September 27, 2018

The problem is in the song most of the time.

It's not hard to find someone to do the radio plugging and take the money. The hard part is to find the plugger that actually get it on the playlist, said the artist.

I bump into this quite often. The error of no success is someone else's. I would rather think here that it's the song that doesn't hold quality enough for radio to play. In 98% of the cases that is where the error is.

Or that the story is not strong so the song can compete with songs in the same level. Well, it's the same problem that it's not good enough, just good to compete but failing in execution.
In all cases, it's not the Pr firms error. You can probably give an unreleased unknown great hit by Elvis Presley to any PR firm and they will get the song on rotation on most radio stations.

The problem is the attitude here. The artist is never wrong. All that they create are great. They are just misunderstood genius all of them.

I can prove that wrong also. Over time most artists get tired of their old masterpieces and the last record is now a piece of crap in comparison with the new they just wrote.

Wednesday, September 26, 2018

The change of release schedule.

We are writing a new album now. And we will tour again in March 2019.

Artists that write like that I guess doesn't have a cell phone just a pager. Since the touring cycle that they are talking about is from 1985.

Okay, let's be clear about it. It's not writing time, recording time, Pr time release time and tour with that album time. That is as normal as having a phone stuck with a cord to the wall.
Today you write all the time. You need more material so everything happens at the same time. Somethings are on hold some are ongoing. Still, it's all the time. If you only can focus on one thing at the time, you out of the game.

So forget the myth of sitting and write songs to next album sipping wine. Or a fully booked schedule for three months and then it's done.
No, we are here working full time all the time.

Tuesday, September 25, 2018


Oh, we are back to the sharks again. They pop up a bit here and there. This time it was one of my bands that just sent out a good single. Suddenly it came a mail from some dude that said that he could break them a record deal. They just had to pay the shark 2000 dollars upfront.

First, why do you need a record company? Well, a good one you can use, but anyone?
Here is the point the band is so good so it's not hard to get a record deal, the problem is to get a deal that put a lot of money into PR. And like I wrote around yesterday they don't have any numbers or things that are close to bringing in that kind of money. In the end, this shark maybe will find a label that just signs a paper release some songs and waits for things to happen? Worth 2000 dollar, don't think so.

So I look up this shark, and yes he has worked in the music industry. Yes he has worked with some big names. But nothing before 2010, to be honest, nothing big since 1995. that's before the internet, cell phones, and everything. I would easily question this guy knowledge of today's industry. he is old an has not done that much in the new world.

The festivals he also mentioned to visit to get the record deal, are the ones that are just totally out and just used by old people from the industry. Just here it smells fishy.

So I went to my secret weapon Linkedin. Yes if you searched him you had some mutual friends, still all that was mutual is old dudes that I know from the 90:s. No one of these is important today, yes they are names but not in the new economy that is building up now.

Ohh I really want to out these sharks and one day I will.

Here is more post about sharks.

Monday, September 24, 2018

Here is the secret to sucess in the music industry!

Yes, the secret to success is to understand that it works like any other financial market! I don't get how people think that someone would put in thousands of dollars in a project that clearly only will generate 100 dollars.

In their head s they will be signed to a record label that should put in a hell of alot of marketing (since that is what they are doing with Kate Perry) to their next release. Never crossed your mind that they can easily see that your past 10 releases never went over 500 000 streams which would mean that you have got in around 1000 dollars.

For that money, you can't even hire a good PR agent to send it out. Why do you think a record label would get on with such a lousy deal?

In reality, if the deal is shitty they won't do it. The laws of the finical things are here also. That we are dealing with art won't change anything. A famous auction house won't handle the shitty painting that some unknown painted. But a much uglier painting painted by Winston Churchill they would go for. Is it a newly discovered masterpiece of michalangelo , well they they really would go for it.

It's all that we expect what should come in. To get that deal with anyone you need to creat a plan a momentum so we people are ready to invest in you. Are you still just a couple of thousand followers on Facebook and just 10000 streams on Spotify and a couple of hundred streams on youtube. That tells us all that we shouldn't spend that much on you at this time.

would you buy these?

Friday, September 21, 2018

Are you really put everyting on your career? Obstacle

Right now I feel I have this communication with several people in several layers. No, the post is not about you even though it touches the subject. This week I just dedicate the blog to the most common things that are pretty good sign that you are not putting everything on your career.

I get so many times that people are really serious about their careers. They are doing everything to get a spot with the stars. They are really putting everything on it. They want to know how to get to "the next step".
At least that is what they say.

One thing to see if they really are putting in the time in careers is to see how they look on obstacles. So you won't write perfect songs! Are you ready to move forward to co-write with others? Or even worse get songs for songwriters just to perform?

If you find the right solution to move forward you are putting the time in your career. Too many are just stubborn to try to keep a broken thing to work. I seen so many careers go to hell because they artist couldn't get into their head that tehy wouldn't write good enough songs, or just need to change the style.

You maybe need to kick out that producer that you are best friend with? Yes, the one that is going for a career is willing to get around the obstacles instead of getting stuck there. In retrospective, you hear a lot of these stories how the artist that failed blame someone else. In reality, if you look closer it's usually because they didn't want to get around an obstacle.

Thursday, September 20, 2018

Are you really put everyting on your career? Boring things..

Right now I feel I have this communication with several people in several layers. No, the post is not about you even though it touches the subject. This week I just dedicate the blog to the most common things that are pretty good sign that you are not putting everything on your career.

I get so many times that people are really serious about their careers. They are doing everything to get a spot with the stars. They are really putting everything on it. They want to know how to get to "the next step".
At least that is what they say.

Yes, your career will be full of boring things! And you will be the one who is doing them. So many artists talk how much they work but as soon you get to the boring stuff like updating the homepage, going through email lists and getting gigs suddenly there is no time for that.

Too many are just prioritizing the fun stuff. What that differs, but sitting in the studio recording music is usually one of the more fun stuff. Promote that music later is not that fun, but essential.

If you really are putting all on your career you will even do the boring things with a smile. You will be so interested in the whole process that you sit up all night just working on it. I know myself I was on the tip to burned out just because I loved the whole process so much that it was no stop to all the stuff I wanted to do.

Still, it's a very big problem that you just want to focus on parts of the career. One of the most common things is that the cool stuff is alright like shooting a video, photo shoots and hanging in the studio is the most favorited ones. In the end, they are the small parts of what is needed to put everything on your career.

Wednesday, September 19, 2018

Are you really put everyting on your career? Relationships...

Right now I feel I have this communication with several people in several layers. No, the post is not about you even though it touches the subject. This week I just dedicate the blog to the most common things that are pretty good sign that you are not putting everything on your career.

I get so many times that people are really serious about their careers. They are doing everything to get a spot with the stars. They are really putting everything on it. They want to know how to get to "the next step".
At least that is what they say.

This problem comes a bit down the road. In the beginning, you can put your relationships aside. But in the end, it will be strained. You will be that person who misses all parties. The one that comes on any birthdays. In the end, your old friends will not call you anymore when they re doing something, they know you will just answer you can't be there.

In the end, it will come to a bigger event. That birthday when your best friend turns even and a party where everyone will be at. You are in a shotty club in a city you never have heard of.

Here are the ones that put their careers will do it. the other ones will suddenly start to say no to these gigs because it's more fun on the other thing. Yes, I have seen people in bands cry on tours when tehy call home and miss their child's birthday. Hey, I even pushed my mothers funeral for this career. Yes, you will be selfish but it's in the reality you have to be.

The worst is partners, girlfriends, boyfriends that are left behind and are making your life miserable. I usually tell people that I can't count all the relationships I have burned over the years of my career, and i'm not even touring. You need a very understandable partner.
No, you can't bring them on tour every time. Not even the bigger stars can do that. If you put your relationship before your career, you are not putting things on your career. You are going for a home life with a secure job, and it will crash along the way. You can't joggle this one.
Kids, no you won't see them. You have to choose, be with your kids or do a career. Yes, 99% will choose the kids. Still, we are looking for that 1%.

Tuesday, September 18, 2018

Are you really put everyting on your career? Work...

Right now I feel I have this communication with several people in several layers. No, the post is not about you even though it touches the subject. This week I just dedicate the blog to the most common things that are pretty good sign that you are not putting everything on your career.

I get so many times that people are really serious about their careers. They are doing everything to get a spot with the stars. They are really putting everything on it. They want to know how to get to "the next step".
At least that is what they say.

Work! This is where many fail in the beginning. You manage to get a gig in another town. It's not the hottest gig but ok. The payment is ok but is not pay any rent or anything. But any gig is needed, also the artist has been nagging about getting more gigs and be able to been seen in front of more people. Also, all gig is part of a story around the artist. You present that for the artist.

Suddenly that gig is not that important. They have trouble to get off work. It's fast away and not cool enough. They could take it another week or if it was closer.

When your work is going before your opportunities, your career is not first, it's your job that is first. This I meet a lot. Artist gets a pretty nice well paying job and the opportunities are sorted around the job.

You know what, I always took my jobs in second hand to be in my position that I'm in today. Yes, I have burnt many bridges and many of my old bosses would not recommend me in any way. Just because I put everything in my career in the music industry. Not as an artist but behind the scene. I can't count all the times I have said no to things or called in myself sick just to be on that festival or that showcase that propelled me forward. And Yes I expect the artist to do the same if they are serious with their career.

You just have to make things work and put your career first. that is the only thing that is the right. You cant be a hard-working artist and have a nice job on the side. Not even if it is a job with music connections for the government. You won't be able to combine the both you have to choose.

When you hear that their regular job is in the way for an opportunity you know they are not putting their career first. This is mostly shown when they can get time off for something they think is cool but not for the regular stuff.

Monday, September 17, 2018

Are you really put everyting on your career? Showcase...

Right now I feel I have this communication with several people in several layers. No, the post is not about you even though it touches the subject. This week I just dedicate the blog to the most common things that are pretty good sign that you are not putting everything on your career.

I get so many times that people are really serious about their careers. They are doing everything to get a spot with the stars. They are really putting everything on it. They want to know how to get to "the next step".
At least that is what they say.

The problem is that people don't get how much you have to spend on your project to succeed. It's not about finding the right people to involve. It's all about how you work and how hard you really want it.
The answer will still be that yes they really want this and it's the only thing that occupies their mind.

Still just with a couple of small tests they fail at the first step.

The first is usually not take the chances. You give them an opportunity to play at a showcase somewhere on the other side of the world. Actually, they have been nagging for a while that they are ready for the big leap and playing abroad would be a cool thing. Of course, this is not the easiest task so it could take some months before the opportunity arise. You spend a lot of work to get them on and in the end, you get a small favor and the last spot is open for your new coming band to play.
You get back to the artist and get the great news that they are on.

You just expect that they will be happy and just get the things going. Instead, you get a barrage of different excuses.
-Will they pay for our airfare and hotels?
- Of course not, you are just lucky to get a spot. You wanted to get a break, so take care of the airfares and get an Airbnb.
- What is the backline, did we get a "good" place to play and is it at a good time?
- Probably not, but what is a good spot? You are small so I guess you should just be lucky to start to take the first step. The Backline we have to check later.
-Well, I don't know. It's a lot of money to get over to this festival, is it the right thing to do?
- If I was a fortune teller I might be able to say. But if you don't play you won't win.
- Since it's important maybe we should bring people to quire behind us?
- No make it as simple as possible to save cost, you just told me that you thought it was a lot of money.
- Yes but we sound much better with a drummer and a quire behind us!

Then it just goes on and on and everything is scrutinized in minutes detail. Of course, you lose interest, instead of doing your job you answer questions and clam them down. Every second question is if we are meeting the right people, getting the right stuff. In the end, they will pull off since tehy are uncertain that is the right thing.

People that are doing a career and need a safety belt to do are in reality not put everything on their career.

Wednesday, September 12, 2018

The Talibans of music!

I guess music is like a religion. and when it comes to a religion yes there will be extremist. And whatever you believe is the right believe.

The music is a bit in the same way. People that claim to know what is good, what is pure and what has a soul. Also, they believe that what they like is the best for everyone else. in these circles they usually talk about sellout and stuff like that. Money is not to be mention yet it's still there.
Here you have the parallel with the church. You should give away money to the poor be merciful and don't claim too much. At the same time, the church is doing the opposite.

With the music Taliban is that the artist can't be too big, then it's a sellout at the same time the Taliban tells everyone to listen to, in the end, the artist will be big. Then the Taliban leaves the artist and thinks it's too commercial.

I guess that is the reason, the fear of that the artist will make it big, they choose artists that in reality doesn't have any chance of success. And the frustration leads to them to become something in the music industry like a small booker on an obscured club or music critic in a newspaper. Where they can preach what is the right music for the people. Music that people, in reality, don't want to listen to.

Wednesday, August 29, 2018

Stop being a information junkie

When yes is yes and no is no and doubt you never hear.

A kind of free translation of one of the most famous songs in Sweden "Öppna landskap".

Nike has the slogan "Just do it" and I guess they would be proud of how many times a day I think that seeing how people have doubts and are choosing between the most absurd things. Sometimes it's such stupid things like, you have to choose to get a fork in your eye or get a birthcake. And they actually start thinking about what to choose! Even worse when they start haggling. What kind of birthday cake is it, you know I'm allergic to chocolate so no Swartzvald!

In many cases, the offer is just the offer it is. It can't be switched or changed and if you start doing that you get this proverb: The one who gaps after much often loses the whole piece.

In many cases, it's too much thinking and they need too much information. With the new information society, so many are addicts on information, like Red Hot Pepper sings, A teenage bride with a baby inside getting high on information. Unimportant information is the new drug.

Start be a bit daring and say yes to the cake instead of the fork in the eye.

Tuesday, August 28, 2018

Your lack of communication is not my problem!

I just got an email with questions from a manager. The problem is that I answered these exact questions to the artists two weeks ago. It's annoying and just proves that the artist is not professional.

Why the artist? Why not the manager? Well since you have a manager the artist should let this person do their job not go around and make these situations come up. Then, of course, the manager should tell the artist to stop doing it, but as a manager myself I know the artist can be a loose cannon and just do things anyway.

This is the same when you get the same questions from different band members. You send your time sending the same info to the singer, guitarist and the drummer. Well, this I mainly what you did as a manager. And believe me sometimes I have to answer, the manager, the guitarist, the singer and the drummer and by the end realize that it's the bassist that need to get the info.

In so many cases I just want to tell people like this, your lack of commiúnication is really not my problem. Well yes, that will be my answer to the manager.

Monday, August 27, 2018

Spotify don't break careers, stop thinking of Spotify.

I have this conversation at least once a week. Artists or managers or even bookers looking at Spotify numbers and actually think they mean something! Here is some breaking news:


Spotify is good to make some buck out of your recordings. But it's not a tool to break an artist or get fans. Their playlists are utterly useless to break an artist on. Spotify is a good tool when your fan base is growing and it is one of several outlets where fans can listen to your music.

It's not a place where you try to get fans.

So a friend of mine had this conversation today. And I feel it takes up all the things that the artist thinks that Spotify would do for you. And these are normal questions that I get all the time, so I was thinking to once again write the truth around it ( and probably get more enemies in the industry :)...especially old farts that just learned how to pitch to playlists ).

So her is the conversation:
Hello! All good?
If I use a good distribution service, how much is the chance that the song I upload will end up in any Spotify playlists?
Know it's about well recorded and how good it is, but thought if there was any guarantee at other places? I run a collaboration with a guy now this year and we upload through his company in Austria but feel that all we don't get our songs on Spotify. So we are looking for other distribution services to have a better chance of ending in various Spotify lists.

There are never guarantees. But many services are guaranteed to not get in on lists like Spinnup, Cdbaby, Distrokid etc since you can't even get the right links. Spotify picks away amateurs and self-rendered artists and sites that these use. 

On first of October Spotify will change this so you can do it from your artist account, still, that won't work since it's so many releases they need computers to go through all that. We guess this service will just be like a black hole and that they pick up on in old statistics. But hey we will see.

So it does not depend on distribution, but how it is done and how it is shaped. Then Spotify changes from the first of October, making it basically impossible for bands to get in and just bigger companies with a VIP line. So Spotify will make this even harder if you don¨t have a bigger releaeplan.

Ah okay, because we really want to get into "new music friday" or such. We have a PR in Austria but their job is just getting the songs in Austrian radio we needed more than that. At this point, Spotify playlists are so big thing, without it we are underestimated, we try to aim far beyond what we get now.

I can say directly to get into New Music Friday does not help a shit. You must enter more lists. Lists that keeps on going for weeks. Even if you get that it won't take your artist anywhere.  It's some kind of myth that artists have come up with that if you have a lot of streams you have a career. I can point out hundreds of artist that have millions of streams and don't go anywhere careerwise. It's nice to be on the playlists but in reality, won't take you further. It's more like a good review in a blog. It's nice but very seldom break your career. What you need is a more varied pr and Spotify will come to you much later. So, instead, go for a tour and live gigs to pick up fans. These fans will alter help your Spotify numbers and then the algorithms will add you on. So what kind of marketing do you do?

But your artists get on the lists? And tehy gig gigs and cool placements? We want that things and Spotify playlists seem to work well for your artists? That is why we look around in other ways to distribute that had benefited us more today because what we need is to get the artist name out.  I do simple marketing then I need a team behind in some way that could help us to get into different playlists. So right now it's not about making money. More getting out more our names in the face of fans. We have had some bad luck when we used submithub in the three songs we have released but feel strong for the three next to be released and therefore we want to get them out in the best way.

Yes, our artists are on playlists but that has to do with that we do all the other cool stuff. And that stuff comes from the management that brings in opportunities. Nothing comes from Spotify. But Spotify likes that it's a lot of things going on around the artists and for that put them in the playlist. The fact that they are on lists is that they have a good company and have a good release schedule. The distribution channel is totally unimportant, but it's none of them release themselves.

So getting your artist on New Music Friday won't change anything. Basically, you get 10 000 streams which are a pee in the ocean. You need around one million streams the first week to get something out of Spotify. But it won't give much of name and most booking and industry people that are important thinks that's fairly unimportant with the Spotify numbers. The numbers mainly show how much PR was done. And a song that are ten years old can suddenly just get a hell of a lot of streaming numbers if placed on a certain list. The numbers don't tell anything of the status of the artist or how good song it is. Just how many people that have discovered it right now.

What you need is better PR. If submithub does not work, it is either wrong with the music or the story. So the question is how many gigs, showcase festivals have you booked in for these three singles?

Okay, I understand your opinion and both appreciate you taking your time but even so you know what you're talking about after all these years in the industry so trust what you say and who say hugely thank you for taking your time!

There I know is a shortcoming of gigs and showcases, they do some gigs at every release then there's a lack of point for us when we don't have anything to focus gigs round  So what can you if submithub does not hook on any songs?

Then the artists are not working and then it's impossible. Many think a good song will fix everything, but even with a good song, everything else must be there. There must be good social media. There must be around two gigs in a month, there must be several things in the future all the time. . If you miss out of any of it, it will be slow and you will not get out to people to find you.
So what you need are future highlights for this artist.

In reality what my friend is looking for is Santa Claus. Some special person or organization that mysteriously should get this artist a break. It never happens. The break comes when you are around and people bump into you and start looking. They see you work hard and are going places and have good things coming. Then they jump on.

That can never happen on Spotify. Spotify comes later when you have done all these things. So stop looking on Spotify. It doesn't mean anything for the career. It effects of all the other things you do.

Also, many of my more successful artists don't have that many Spotify numbers. They are successful because of all the other stuff.

Thursday, August 23, 2018

Feelings and focus, the two traps.

People that do art is usually into more feelings than others.  Or closer to their feelings I would say. Still, these feelings are also one of the bigger problems into a career. Suddenly you must put the feelings aside to do things. The problem is to when to put them aside and when to go with your feeling.

I can count so many times when an artist has had a feeling about something and then later they were so happy that they took that decision. At the same time, I have seen so many lost their feelings around a decision when it didn't happen the way it should.

So it's not just an easy answer. It's like a middle road where you need to check to not being too controlled by your feelings at the same time not losing yourself. Also, the feelings can get you into the other trouble that you want to much things. You want to be in control of the music, the press pictures, the strategies. And also that you want to write a book and paint and so much.

The problem here is the focus. Suddenly you list the focus on the genuine feeling that you had from the beginning. All the other stuff is fun but maybe not relevant. I get many artists that are so unfocused. Trying too many things and run around like chickens on everything.

It's not easy. still, you have to have it in your mind.

Monday, August 20, 2018


So right now I'm doing over seven festivals at the same time on different locations. The next couple of week will be kind of not so updated because of this. After 9 of September, it will cool down and start all the traveling. Of course, it won't totally empty but less long things.

Friday, August 17, 2018

Showcase tip-off part 4, You can drink beer later!

I do this every year.  A couple of posts to prepare for Live at Heart. So if you have followed my blog you probably have read it before. Still, there are changes from the past editions. And as usual, these tip-off works for any showcase festival.

You can drink beer later!

Yes, we know after a really exhausting show it's really nice to get backstage and grab that cold beer that waits in the dressing room. This is really not a good time to drink beer. Just minutes after the show get back out there in the audience and mingle.

I have been both sides my self. I have seen bands and wanted to get their contact information and answers to some questions. Hey in some cases I wanted to book them to Live at Heart. But they never come out again and I need to get to the next show. And since time is going fast I never manage to write to them and in the end that opportunity they didn't know was there is lost.

One of my jobs as a manager is to actually go backstage and get my bands out of there to mingle some 20 minutes with new fans or industry people. Sometimes it's the beer that keeps them, but in most cases is that friends of them are invited backstage and keep on talking how good the show is and so on. And it's hard to say to a friend, excuse me I come back to you I just need to work the room. In many cases that are my job to be that irritating person that nags them back out.

Some also go back and then they go directly on the stage taking things off. That is necessary. But if you are not a solo artist, send someone to work the room and the rest pick things off and join in when they are ready.

A band that stayed and didn't drink beer directly after is Royal Prospect. This live clip from Live at Heart 2016 is from their first Live at Heart. They stayed after the show and worked the room and got signed on the spot by a record label. You can see them this year on Live at Heart still working the room.

Thursday, August 16, 2018

Showcase Tip-off part 3, Use your stage time.

I do this every year for Live at Heart (2 of September to 8 of September). A couple of posts to prepare for Live at Heart. So if you have followed my blog you probably have read it before. Still, there are changes from the past editions. And as usual, these tip-off works for any showcase festival.

Use your stage time.

A showcase festival will give you 40 minutes to play 20 minutes to change over. Prepare a set that really is 40 minutes, not 30, not 45. If you play longer, of course, you eat someone else playing time and that is not fair. Things like that can fuck up the schedule for the whole evening. So clock your performance.

Playing to short is equally bad. Okay, only you are affected by it. A showcase festival is several artists playing at the same time, during Live at Heart it can be up to 25 artists at the same time on different venues. And yes some people want to see artists at the same time. what you do is that you see a couple of songs from one band, goes to the next one. But if you end your show to early there might be people coming in that wanted to see your performance missing it, even if it was just the last song.

The 20 minutes change over. Practice this, I don't know how many times I see artists do change over and run around like chickens and it takes longer than it really should. Practice it so it goes faster. And another thing as a professional I actually look as much on the changeover as I do on the performance, you want to see how the artist solves problems.

And in all cases, it is line check. And when it comes to line check it won't be that perfect. Don't waste time to find the perfect sound on your snare. Don't try to squeeze in a full sound check into these 20 minutes it won't work. Also, everybody that is professional knows that the first song in the set usually sounds a bit strange since some of the sound checks are done there. We know it is your time to shine, still, we are also interested to see how an artist handles these situations, that is why I love showcases you can sort out the professionals from the beginners just by see the changeover.

Whatever you do don't go over these 20 minutes. It's horrible when you get into a show where you want to see the first two songs and they are still doing the changeover. In severe cases, we have left before it starts. If something is going wrong try to go around it instead of changing the fuse of the amp. One time it was a blackout in the mixer during a showcase with the band Like Swimming. All instruments except for the mics without effects went silent. It was during their last song. They could just have stopped and got off. But they were professional and played their 40 minutes by picking up the gear and started to play the last song totally acoustic, it was marvelous. See the clip at the bottom.

If you have some asshole artist that has gone over the 20 minutes and leaves you with only 10 minutes change over. It's critical to do it all in 10 minutes instead and rather start in time, here the practice comes in handy. If it's so bad that it even has taken off time of your set. Shorten the set to help the festival get the schedule on track. Don't think that you should have your time worth of show that you only contribute to the problem the rest of the evening.

Here is a live clip of the Like Swimming song where they played "Go Buffalo" acoustic on SXSW. Also alesson how even in an acoustic gig go out with a bang.

Wednesday, August 15, 2018

Showcase tip-off part 2 Bring your music.

This is a part of a series of a tip-off I give in front of the showcase Live at Heart that is going on in Örebro 2 of September to 8 of September. The tip-off is not just for Live at Heart would work on any showcase festival.

Bring your music

Yes, it's kind of usual that I meet artists that don't have their music with them to give me. Sometimes they want me to listen to songs on a phone right there and then. That never works for me. I want to listen in my office when nothing is disturbing me.

But then you have the people that bring CD:s. I remember when I got to showcase festivals in the 90:s and you got a suitcase full of CD:s, to be honest with you, I never listen to CD:s. mainly because of the only CD player, we have now is on the Xbox that is in the living room. I won't have time to get there to listen to a CD. So they are mainly just lying around.

Here is a picture of CD:s that I got the past year. Last year we went to the land fill with the CD:s I got over the past five years, and just dumped them. Now I try to say no to CD:s

So what is better a USB stick? Well better, but today I took one of these USB sticks and erased it since I needed space on it. Did I listen to it? No! Same with all these download cards I get, also very hard to do, you have to go to pages and put in a hell of a long code and then download it. In reality, I'm lazy and there is to many steps to be worth it.

The most I know people I know in the business prefer to get links. And prefer video links so you can see the band. You get approached by several so you won't remember their names, but if you see them you usually remember who they were.

The trick is to make business cards, cost almost nothing (Vistaprint or similar). Put your contact details there (email, phone, and homepage. Then put a link to your songs (a direct link). Okay, some one says that would be a hell of a long link on the card, that will be trouble to put in for you.
True but do it this way. Do a secret page on your homepage ( yes you need a homepage, if you go on a showcase festival with just a facebook page or Bandcamp page you are out of the game, a homepage with bio and contacts is a most). Then on this secret page, you put in links to secret songs from Soundcloud, better even embedded. So the link would look like Easy to put in.
And yes put videos there as well embedded.

Another thing you should do is try to get the address of the person you speak with and then send an e-mail with the links to that person on the same evening. Don't expect them to answer, but you got the links in front of them.

If you are really good, put your gig times on the card, but also space for changes. Then you have to print cards to every showcase, still, a low cost to do.

Tuesday, August 14, 2018

Showcase tip off nr 1.Get the most of a Showcase festival!

I do this every year.  A couple of posts to prepare for Live at Heart. So if you have followed my blog you probably have read it before. Still, there are changes from the past editions. And as usual, these tip-off works for any showcase festival.

Get the most of a Showcase festival.

Live at heart has a conference part to it. Use that! Most showcase festivals have a conference part, most artist never uses it. Okay, some of the panels might seem boring. Hopefully, they will give you new information. But don't think of it just like a panel. It's a chance to see industry professionals. Check them out what can they provide for your career? The best way to find out is actually to see panels. You learn and you find new people that you can easily approach right there afterward or during the whole festival. Not going to the conference is like wasting a good opportunity to find your next person to work with.

Attend the mingles. Yes, mingles can be really boring. But if you have done your homework and seen the panels you will find people at these mingles to ask these extra questions you couldn't ask on the panel. Go up to these people tehy are there to find new artists. Not attend any mingle or afterparty is a good way to not get much done on a showcase festival.

A showcase festival is not just a show. It's an opportunity to get the right people down to see your show. A good showcase festival gig can be for just five people if they are the right five people. To get these people down to your showcase you need to invite them
You are faced against 200 good bands. Probably 20 bands play on the same time slot. So there is no point just to invite everybody. Select the persons you think you can do the most with or the persons you find the nicest when you meet them at the panels or mingles.

Also, the panel is a good way to know what people are doing. Just because they work at a booking agency or record label it might not fit. If you play metal and they work with country music it won't be a match. During the panel sometimes, you find new ways. Maybe this country label has just started a metal division.

Be active. I was on a showcase in NYC a couple years ago where I took care of two bands. One band was the headliner, people loved that band. But they wanted to do some sightseeing instead of going to the conference. The other band I had was unknown but they went to the conference with me. Suddenly I got the opportunity to play two songs acoustically in the mingling part. The band took it. Played a really good two songs in front of all the important people and invited them down to their show. That got them a lot of important people to their showcase that night. The other artist mainly just played on the festival and nothing got out of it.

This method also works quite well even though you are not playing at the festival. The introduction part is a huge part of the success of an artist. I have seen artist being successful just on the conference part, not playing. I have also seen many artists just play and just got a gig out of it.

Think of it as an opportunity to just be chosen, use it.

This gig gave The Magnettes a ticket to play in NYC and their career took off. This summer they played around the world and opened up to KeSha on the worlds largest festival Summerfest.

Monday, August 13, 2018

Use your time

When I look back on many careers I see that you often wait for something. Yes, you are probably young and time seems like something that you have plenty of. At the same time, you hear people say "times flies". And it does.

I lectured on a school a couple of years ago. Essentially you got two years at the school just to dig into your artist career. On top of that, you could apply for the third year. That is amazing I know. You think that it would be an easy task then if you had every day for two years just doing what you need to do for your carrier?

Here is the thing. Almost all of the students didn't pick up working hard with their careers when it was six months left of the second year! More or less they got kicked out just when things started to happen for them just to see that they didn't have the time to nurse their career. Why? Well after the two years tehy need to get jobs to support them and suddenly time was of shortage.

So what did they do the first 1,5 years? Most of them did just nothing. They figured out who they were, what style they like and they also thought they had plenty of time, two years is quite long. I only know one artist that actually took the whole two years and made a career and went big. The rest just faded away or came back with new projects later where they felt that time was against them.

What I'm trying to say is that you should not wait for everything. You need to do it right now. Everything you do will be a part of your journey, right or wrong. Still just do it like a slogan say. There is no time to wait.

A new trailer just came out of a TV series they recorded some years ago. Most music is actually from our company and Like Swimming appears as themselves in the series. I'm really happy it's getting out finally.
I was doing my debut as an actor in it as well. Or well, actor, extra is more like t. I was showing up as a janitor cleaning the floor. Unfortunately, that scene was cut off later. I guess I have to wait with my acting debut for now! Here is the trailer.

Friday, August 10, 2018

Don't push problems over.

The worst thing you can ever do is to betray your working people. One of the worst is putting off problems to someone else. I get this from time to time.

For example, I was booking a band, they demanded a kind of a big sum of money. I couldn't agree on that so I just sent it back with the note that I don't have that budget.
Suddenly I get an email from a booker in a totally another part of Europe, saying that they are the booker for this artist.

Hey, wait a minute the band applied to me saying nothing about a booker. I have for six emails talked to the band and they are not telling me they have a booker. Suddenly now when they have to negotiate, they suddenly throw in a third party?

You really hate these things when suddenly when you are negotiating with a "manager" "partner" or something else just pop up like a jack in the box and you have to start everything all over again.
What in hell where this band even negotiating a deal if there was someone else that should do that part?  If you have a signed a deal that is what it's for.

When these things happen, these artists and their people around them go straight into the blacklist of people you should not work with. If they fuck their own like this, imagine what they can do to you.

Let the right person handle the things.


I feel a lot of changes is going on. I wrote it before. And the consequences for these will be severe. I'm not so sure the industry will understand what I'm about to launch. I guess I'm in the position like bands are when you have to drop a member and you know it will be bad but you have to do it to move on and reach what you want to reach.

Well, I have come to drop the bomb.

Thursday, August 9, 2018

It's time to restart! This is new plan.

Usually, I separate my personal things from the other stuff. But today it's about me. So it will be a joint post. First since several of the social media has changed how you can post on your personal pages I have done some changes to how everything is updated.

So first if you want my posts direct in your mailbox Get your email in the box in the top right corner of the blog page.

If you want them in your feed on facebook you need to like my personal page that you find here. My personal one will only get updates when I will remember it, and I'm old and forget all the time.

Then of course if you follow my Twitter account.

And new is my Linkedin profile where I post all the blog stuff now.

Also, I link on Instagram with some nice pictures. There you can follow my hunt for the best ugly sodas in the world.

Back to the post. It's about that I feel it's almost the end of the summer and it's time to start new things for the autumn and the next year. Of course, I know a lot of things that I can't write about: But I can reveal that it will be big changes, really big changes. Everything better for me and I'm excited like never before.

Usually, I laugh around the phrase the next step. Here is the only way to describe this is the next step. We are heading into a new shift as we do every ten years and I fell that late 2018 and start of 2019 will be the beginning of the next ten-year cycle. So follow me on my social media to see the new music industry evolves through my eyes. A music industry that will be global and nothing like the industry you have seen before.

Wednesday, August 8, 2018

Don't pretend to be proffessional.

You just hate bands that think they are professional but all they do is saying things that just make them look the opposite. To tell you the truth I have much more understanding for a person that tells me that they are now on this and need help then the idiot that pretend to know what they are doing and do it wrong.

And here is why a manager is needed. This person should take on this kind of things.

Right now when I help my festivals booking department I bump into so many of these people that just make a fool of themselves without knowing it. Like the idiot that wanted to book a show on Tuesday ( the festival starts on Wednesday) and thought that we should call up their booker that had promised them a show on Tuesday. First of all, we don't want to book this band. Sec,ond we don't want to call up your booker to handle your mistake. And if you have a booker why are you contactting usd around the gig, isn't that they bookes job?

Or the one that wanted to discuss the contract in detail? What is there to discuss this is a showcase festival, we onlöy give you a slot, take it or leave it!

In all these cases it shines through how unprofessional they are. Sure in the bigger game you can do that. But pretending to be professional can get you sliding a long way down.

And you have to start somewhere. I have been there too. One of the smuck things I did was when I got my first band and we had decided to record a demo. Of course, we thought we where gods gift to music. And now when we were hitting the studio we had to do it in a professional way. The guitarist said we needed to line the whole recording.

I'm not sure anyone knew what lining was, I guess he had picked it up in some music magazine anywhere. Today for you who don't know here is a simple explanation. When you record you can mick the amps and record that sound (called live recording) or you can plug in the guitar in the sound console and then add the effects later. What we did know is that lining took longer time than not. If you line you have to record almost everything separately, with amps you can record in several rooms and get more done at the same time. We know you could do four songs with the mix on a live recording. But with line? We decided on three songs to be sure.

So I went down to the people who had the studio in the same house as we had our rehearsal studio. Went straight into the office and went up to the recording engineer.

- We want to record three songs and wonder if we can do it next weekend?
- Yes, the studio is empty next weekend.
- Ok, we are going to line the whole recording.

The guy looked on me a bit strange.
- Well, are sure you can do three songs and mix. It goes faster to record it live.
- No, it should be lined. We want to do a proper recording.

The guy smiled.
- So you want to line the drums as well?
- Yes, we should line everything, I said confidently.

He just smiled and said we were on. Of course, you can't line the drums, well today you can since you have pads and stuff, but this is the age where you have only normal analog drums. You just have to mick them. He was just testing if I knew what I was talking about. And I hadn't a slight clue.

And it took much longer, in the end, we just managed to record down two songs over that weekend. And the mix had to be a weekend later. So we were even in the mist around that.
The guy though later become my teacher in recording and had always fun to ask me if I wanted to line the drums.

Today you can hear me asking bands if they want to line the drums as well. Usually, it means you said something really stupid that makes you look like an amateur. Unfortunately today the joke doesn't work that good since you can actually line drums quite well.

Tuesday, August 7, 2018

Tell me about your future!

One of the more fun things to do is to ask very simple direct questions to artists. Usually, the come up to you and describe their music in the way of...we are a band playing psychedelic pop like Kim Karnes and Sonic Youth had a baby that looks like Pete Dorothy.

Of course, that will tell you nothing and it's not even interesting either. I mean I will listen to the great songs later. What I'm interested in is where are you going. and let's pretend this is an elevator pitch ( a fast one you don't have much time). The conversation would be like this:

- So what is your plans?
- We want to release a great song, we are very good and we think we would suit the market.
- Yes, I will listen to the music later, but what is coming up next?
- We gonna start to record an album...
- No one needs an album, besides the music what is the next things with the band?
- What do you mean?

They are so focused to tell me about the music, which I rather hear on later if they are interesting enough to listen to. So this pitch is mainly to tell me what is the key points to get me to be interested to listen to the music. And I can tell you that in 95% of the cases tehy can't tell me anything.

So what is it that I'm after? The music has to be great but that is a later question. The problem is that I assume that you have a great music if you don't have that you are a hopeless case.
I want to know what key steps are you doing put the music aside. Like...

*Are you doing any live shows, any tours? This is nothing you wait for the music to get out to get.
*Taking any new pictures?
* Doing any new videos?
* Any special social media campaigns?
* What are you trying to achieve, what are the goals for the next year and your way to reach there?

A problem that I very often bump into is that people take all these things comes after your releasing music. But in reality, they can be done ahead so you won't be delayed.

Heatwave over Europe and I'm inside with all fans I how stashed over the years. When I can't walk I have almost not been out of the house. So still with all this sun, I look like a Tylenol. And it has been not much of festivals this summer either, just things abroad. Still got some cool stuff off eBay so I'm waiting right now for packages.

Monday, August 6, 2018

Another demo review!

Okay, last time I had a demo review it was on the worst kind and funny. I just got one that is more the normal stuff, but I guess it's interesting how we react to different things that the artist think we should go off on. Of course, I have taken off the markers from who it is. They are at least trying to send in stuff so they are actually better than the majority of artists. So I'm not making fun of them I'm more humble that they actually send in music, but there are certain traps you should avoid.

Hi. My name is ***** and I would be very happy if you wanted to listen to BANDNAME. BANDNAME is a rock band with classic DIY vibes, we like to work and to do things "our way".
*** First with style,  if they had read our social media we have been pronounced the death of this genre for a long time. And yes everything with garage rock, punk, metal, hard rock is really dying. Why just because they don't have any new growth. Yes, many plays the styles but the old stars are hanging on and the new bands are mainly a shallow copy of the original. And after seeing their video I can just say there is nothing new about it at all.
Then the line, we like to do things "our way". That mainly just gets me to feel that they are hard to work with. If a band like this would make it you need really big changes, but since they are doing it their way, which seems to look and sound like something from the 90:s rock scene and totally uninteresting I guess it will be hard to work with this band.

For the past 3 years, we have done over 60 gigs in Europe to collect live experience and we now feel that we are more ready than ever to take on the bigger stage.
*** Oh god this cliché is killing me. There is no bigger stage. There is no next stage. the reality is that you get to bigger things when you deserve it. And in this case, you are not ready to get to these things. You are just a mainstream DIY rock band.
60 gigs on three years! Oh my god I know artists in Nashville that do 60 gigs in a month. My normal bands that are pushing is doing around 60 gigs a year. So 60 gigs in 3 years are actually pretty low. Nothing to brag about and nothing that would get me to think it's good live.

We would like to let our music handle our action 
*** Yes I saw the video, you are mainly busy trying to do cool rock poses.

and I have therefore sent a link to one of our newest songs that are not released yet, which means that the song is not mastred yet. 
*** This is really good though. Not released and also in a stage where you can do changes.

We are playing DATE in Stockholm and on DATE in Gothenburg, two gigs that I would like to invite you to get a feel for how BANDNAME is alive and even meet us. The personal relationship is the most important for us.
*** What happened to "our way". Well yes, the personal relationship is very important. It's like point out that to practice an instrument is important to be able to play.

So what is more wrong? The things I have been posting about the last days, the future! Nothing that is going on just two gigs that are like two weeks away (and in holiday times no I wouldn't attend) and that they have an unreleased song. So should I spend time and money on someone that have two gigs and a song? No.
If they at least had written that they had 60 gigs booked in Europe the next year I would be a bit impressed. And what do they want? A record deal, a publishing deal, a management? Where are they heading, what is their plan to get to these "bigger stages" and first of all what are these stages? This is mainly just the past, get me the future.

Okey then I got this letter, I love this:


My name is NAME and I’m from Sweden. I write a lot of music and I wonder if you are interested in listening to some of the material I have on my soundcloud page?

Let me know if you’re interested.

*** You are not doing it easy for me? So I need to shoot an email back to you to get the link. The problem is that I don't know if I'm interested since I haven't heard it. And why not send the link in this mail, I mean the form you are using contains a field to put a link in.

So to be on this stupidity level no you can be the next Mozart and I will not care. No, I won't send you an email.


I'm I always this mean? Not really but it is to take candy from a five year old when they put up things to smash in all the time. Actually, my job is to present my bands in the best way and these letters over the years have taught me what to write and not write. And at the end of the day, these bands are up against people like me that knows what to write.

Still, do I need to be mean, can I just be nice to people? Sure but it wouldn't be so much to read about. Yes for the artist it would be but nobody else.

Would it be funny to get this about yourself, yes in a way not if my name was there but the critic is interesting. That is how you learn to do it right. I don't get so many mean comments on my blog. I guess that is because I'm pretty good to shovel them back up the ass on the person who writes if they are wrong in my opinion. Then sometimes it stands something mean but it's correct and then I look into it. The only thing I don't care about is people that say that I should be only nice. These are the people that grooms children to become egocentric shitheads.