Have everything in order

I just fixed a release where I got the wrong master files. Okay no big deal, but this happens almost two to three times a month that we get the wrong files. People are into much stress to get things out that they really don't have their things together.

Now I got a mail from an artist that wrote. I skipped the English bio just filled in a Swedish one we are in a hurry, does it matter?
Of course, it matters. What should I send the international bloggers, a Swedish bio and they can google translate?

Before you even start to upload and start building your PR campaign get everything in order. Look over your social media, update the bios make everything perfect. this is when you have gotten the right master,. The most amateurish mistake is to plan the whole release before anything is recorded and finished. Yes, I know you want to get things out to your listeners, but stress everything will just make it that fewer people are getting a chance to listen to your music and it will be full of mistakes.

I feel more and more people don't know what is needed for a release. all they think is that the song is recorded.

The same when the song is released. Suddenly everybody just stops to work with the PR. All should be done before the release they think. In the new world, you have quite many things to update people with before the song is dead.

Try to have a real plan and give your music a better chance.

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No, a business plan doesn't make you professional!

When I meet other people in the industry, there are certain things you can just say and they all nod and roll their eyes.

First is the planning. Artist seems to think to have a well-structured plan will make them look professional. The big mistake is that the plan is not correct in any way and can easily put into pieces seems to be nothing they are afraid of.

They start off with, we should release a new album by may.
- Okay, do you have the songs ready?
- No, we will write those next month.
- Well, maybe you won't write that good song next mouth. And what makes you so sure that you can write as many as twelve good songs?
- We have planned to have an album out in may!
- Good but you plan things that are not there. The songs are not written, produced, recorded. And that is ALWAYS delayed. On top of that, you need promo pictures a couple of videos and a PR budget. In the end, we start planning your release when you have all these assets in your hand?

You can never really plan these things. In the end, may next year maybe is a shitty place to release on for some reason. Also release in may is a kind of crappy place to release on anyway because it's too late to book on the album to festivals. The only time you can do that is the album is ready now and you can already send it to bookers and talk that the release will happen, but to do that you need everything ready. So saying to release in may you need to have týour shit together in November.

Somewhere someone has told these people that a business plan is a thing to do. And yes it is but they are structured totally different than your average seven eleven. An artist career is depending on so many things that will come along the way that these plans just wishful thinking and nothing you really can work with. 

Second is our music is great. I guess deep down inside they have doubts, but on the outside, they all seem to think they are god gift to mankind on the music front. The truth is, no they are not. And even if they where it will need a hell of a lot of PR to get it out there anyway. And also if everything is perfect there is nothing to learn and it will be really really boring.

Right now when there are more channels than ever to get out to. The plans will be longer and harder to predict. At the same time, the most artist has learned by digital standards you can release stuff instantly. These worlds will collide it's the time for that right now.