You think you look professional, but the errors shine through.

This is a hard thing to escape. It's in the details you see a lot of mistakes. The time you see this is when an artist takes steps between levels in their careers and are new to certain standards and use either old or too new standards.

It comes with things the artist think is professional. Things they expect or have heard you should do. Like that big stars usually have in their raiders that the gig place should just have blue m&m:s in the dressing room in the rider. they don't know why, but since this big artist has it well then I'm at that level too, so put in blue m&m:s there.

Of course, the artist far away to just have extensive rider so putting in just blue m&m:s in it just makes it amateurish. Okay, I will tell the reason why they do that. Is not that they like the blue m&m:s best, or that they want to be big egos. It's a way to check if they have read their rider closely. If the blue m&m:s are there then they know the rest is there so they don't need to check everything again. That is why they put in "a trap" in the rider.

In a big production yes it has a function. For the local artist just getting a gig that is just stupid. Here it just screams that the artist thinks too much about themselves or that they just don't know and has followed some advice from someone that really don't know why and think it is a coll things to put stuff like that on the rider.

The problem is that is so many ways to give these small things away. And advice is just to keep to the things you know and stop listening to other artists that just things are cool.

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The hard work is after the signing!

Never strikes wrong, when you leave an artist since they mainly just sit on the sofa and sends you messages like " how is it going" they start to work. Suddenly they do these things they should have done all along, these smaller things that the professional can use to leverage to the second level. Now they do the small things and there is no one to take it to a next stage.

All the time when I speak with professionals they have experienced that they sign an artist that is really active and things are starting to happen. they take a chance and get the artist signed and suddenly everything stops. The artist is just expecting for you to pick up where they stopped and start doing all these smaller things they were working on. And you actually can't really do these smaller things. Okay yes in the artist's eyes these things are bigger, but in reality to get small blogs writing of you or update your homepage and get out and seeking fans is the smaller stuff you should really do on a daily basis. But these small things are the petrol we need for the engine to make the bigger stuff.

So then they come off again as active and someone else steps up and thinks, oh here is something happening and signs them. And suddenly they are back on the sofa sending messages "how is it going". Been there done that.

The thing is that when you get someone interested you actually have to step up all that work you're where doing before ten times. I guess many just expect that they should take over and you can just follow along, but that is totally different. The only time you do that is when you have a smaller manager that is new that is taking care of everything, I rather call these managers butlers then managers though. The problem with that is that these managers can never leverage anything since they are preoccupied to do all the things that the artist should do.

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