Tuesday, June 4, 2019

Technology the new A&R?

A couple a years ago I saw this quite often, tomorrow's music industry using technology. Still, some people that are not that involved in the future of the music industry still think that AI and technology will rule what you are listening on. Sorry, we still haven't got a decent algorithm that can predict what I like, just guessing on what I have played.

And right now we can really see how the industry is taking a big leap from the tech side. Suddenly Spotify playlists are insecure. You can't get anything good out of the data. And what we see is a bunch of computer nerd sweating since their business angels are hunting them and they can't seel their companies like they used to do.

No, the computer geeks will end up on the waste bin like the supervisor did when the industry changes once more. Suddenly things outside the digital world become very important. Live entertainment, the experience is the new lead word and that is where the industry is heading.

So I'm a bit jaded walking around on Midem with very tired publishers and record labels that really isn't up to date. In fact, they are as hot as Mc Hammers pants.

The future is already here but it's decided on a totally different playfield. And a bunch of few people is invited. The computer geeks are not.

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