A couple a years ago I saw this quite often, tomorrow's music industry using technology. Still, some people that are not that involved in the future of the music industry still think that AI and technology will rule what you are listening on. Sorry, we still haven't got a decent algorithm that can predict what I like, just guessing on what I have played.
And right now we can really see how the industry is taking a big leap from the tech side. Suddenly Spotify playlists are insecure. You can't get anything good out of the data. And what we see is a bunch of computer nerd sweating since their business angels are hunting them and they can't seel their companies like they used to do.
No, the computer geeks will end up on the waste bin like the supervisor did when the industry changes once more. Suddenly things outside the digital world become very important. Live entertainment, the experience is the new lead word and that is where the industry is heading.
So I'm a bit jaded walking around on Midem with very tired publishers and record labels that really isn't up to date. In fact, they are as hot as Mc Hammers pants.
The future is already here but it's decided on a totally different playfield. And a bunch of few people is invited. The computer geeks are not.
Listen to a speech by Paul Pacifico who is the head of AIM. he said that the tech world is mainly coming into the music world saying, ohh we have a solution for its easy. Thinking that they who have been there for 3 minutes can solve the problem the industry had for 20 years.
After they tried they come back with what Donald Trump is saying here.
Yes, they did all his pre assessors knew it was that hard. Otherwise, they would have done it. In fact, Donald Trump making an ass of himself telling the world before this that solving the healthcare system was easy, can't be that hard. Then coming back a half year later tell you no one knew how hard it was.
Like there was something new that the systems of copyright are complicated. Yes, they are and no small app will just solve the problems.
I get the same feeling with the tech music industry right now. They come up with ideas that we had 10 years ago. Abanded these ideas since we now know it's too darn complicated. The one that they are presenting and tell you stuff like we will help artists, they build in a way so they rip off artist their money.
Really! Who doing that, you wonder. Well any tech site where they force you to use their IRSC codes is stealing your money. And it's very common because the tekkie thinks it's an easy way go around a much bigger problem, who is owning the master and can IFPI handle so many users?
I won't get into the bigger problematics on the ISRC codes, to not be fooled get your own codes, never upload on a page where you can't put your own codes ion and you are fine.
The bigger part is also that the tech companies treat the artist like cattle. They build their platform like all the artists are the same, which they are not. It's would be the stupidity that everybody looks at companies in the same way. There is a huge difference in needs at the U2 head office then the local band from Dublin. There is a difference between Google problems from the local grocery stores. Still, the music tech acts like they re all the same.
They never build on the subject of one artist. Just a mass thing of the artist. Like a herd of musicians. Right now I more than ever hear the crying help from musicians looking too swift through all there sites that are coming up with ideas that should solve the problem to reach an audience. I guess the future is in the tech companies that will get the solution for the artist on a personal level. Right now they are kind of few.
9) You Can’t Trump Talent With Tech Yes, 18 year old Steve Lacy produced a song (and played on) Kendrick Lamar’s new Platinum record DAMN with just his iPhone, but that doesn’t mean all you need is an iPhone to make a Platinum record. You, of course, need talent. Just because you can make an entire record on your iPhone doesn’t mean it’s going to sound good or compete. Whether you’re working out of a giant, state of the art studio or in your bedroom, never settle for ‘good enough’ and attempt to cover up your lack of chops with tech. It may fool your parents, it ain’t gonna fool your musical peers who matter. 10) You Don’t Need a Big Studio to Record a Big Album And the flip side of that, of course, is that if you have the talent you don’t need all the bells and whistles of a gigantic studio. Know who cares that you tracked Neumann U47s through the same Neve console as John Lennon? You do. Nobody else. All anyone cares about is what your record sounds like – not what studio it was recorded in. Not what amps or mics you used. Stop wasting your money.
If you can get the sound you need from your bedroom, there’s no need to drop $1,000/day just for bragging rights.
The red part is from an article in Digital music news, here is a link to the whole article.
This has always been the case. It has always been a discussion about having better studio better mics. But always end up that is the talent and a good song that is the thing. Beatles still did their song on four channels, still great songs.
Today I usually say that the tech is there, but the knowledge is not. Yes, you don't need a fancy studio but have a person that knows how to mic your instrument, and use the tools is everything.
So look for the experience rather than the gear.
