Monday, June 10, 2019

Overpricing from the beginning

Would you pay 100 Euro for a meal at Mc Donalds? Or do you think its cheap prices on food at airports? My guess is that many artists actually think that. My guess now is that you don't agree.

Its that time of year again when you hold conversations with totally unknown artists that think they can get overpaid to play on a festival when they in reality just should be lucky to even get an offer to play.
Yes, art should cost, the problem here is that this art is too common and has no market value at this point. First, you need to have value to the audience. Artists need to stop listen that they can get paid for everything. It all comes down how many people you can draw.

The organizers need to get people down to the show. I direct actually do marketing your brand. If your brand is strong it will be easy there for the organizer can pay you. If your brand is new it's much harder to do anything. In fact, you are asking the promoter to both pay you and strengthen your brand.

You really need to think of how many people can you get to attend the event before you think you can ask for the same amount as the headliner. Don't overprice yourself already from the start.

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