Overpricing from the beginning

Would you pay 100 Euro for a meal at Mc Donalds? Or do you think its cheap prices on food at airports? My guess is that many artists actually think that. My guess now is that you don't agree.

Its that time of year again when you hold conversations with totally unknown artists that think they can get overpaid to play on a festival when they in reality just should be lucky to even get an offer to play.

Yes, art should cost, the problem here is that this art is too common and has no market value at this point. First, you need to have value to the audience. Artists need to stop listen that they can get paid for everything. It all comes down how many people you can draw.

The organizers need to get people down to the show. I direct actually do marketing your brand. If your brand is strong it will be easy there for the organizer can pay you. If your brand is new it's much harder to do anything. In fact, you are asking the promoter to both pay you and strengthen your brand.

You really need to think of how many people can you get to attend the event before you think you can ask for the same amount as the headliner. Don't overprice yourself already from the start.

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Eurovision letters

Sometimes it's fun to be on the other side of the table. I'm also book for showcase festivals, and we were on a fair the other week and now they are pushing out artist to book for the summer.

They use the same methods as I do so it's quite fun to read them.

Right now I got one from a totally new agent, that not even have a homepage. Either he is so new or he just is so lost that he doesn't have one. He represents the act that is like a wild card in this years Eurovision.

Actually, I'm a good friend with the manager of the band, so we had them already booked at our festival this year. The interest though from the audience was very slow.

The funny thing is that the booker indicates that this group has a big chance in their turn in Eurovision. The inside I got is that they are in the hardest round and also with a bad position. The position the booker actually get to be something positive.  Now he offers our festival ( which is the showcase festival) a cheap prize before the contest. The prize is actually too high even after an artist has been in the festival.

The funny thing is that I did a survey before here on the blog in Swedish where I proved that no wildcard has ever survived. Either they come last or second to last. None has even gon up in the price range of booking. In this case, you can easily say that they try to let you buy the pig in the sack (proverb in Swedish).

I wonder if I should send him an offer after they have lost their round. Yes, all the fact is pointing in that direction. For my friend's sake, I hope they actually go to the second round. But the statistics tell another story.