Promote everything, not what you think i cool.

Right now in the summertime, I get post after post around the artists build up in front of a summer festival they think is cool. Actually, they are pretty annoying after the 5th message. Already with the first, I know that you will play on this festival that you think is cool (which, in reality, is not that cool, it was cool like five years ago).

This is the mistake, the once the artist usually thinks is so so interesting is actually the one you should promote. The big cool festival that you are playing on already have their support and really don't need the bands to support in that way. The ones that need it the artist mainly ignores and but that is where you would see an effect.

What you should do is promoting each event like it would be the biggest thing since sliced bread.