Lost in the studio. Lost in the game.

I got a mail from a manager today. He has been complaining that his artist is not going that much forward. Actually, the whole thing was not moving that forward. I suggested getting to some conferences usually you get new contacts and you get things moving in some way. So I gave him a couple of suggestions of some that is pretty good.

Now he got back thanked for the suggestions but he didn't have time since they were spending time in the studio.

At the same time, I got a message from a band that they were soon ready with their new EP and since they had spent time in the studio the last six months they were keen on going out playing,

This is the greatest stupidity of them all. In the old days yes you were in the studio, then did PR and touring band then went back to the studio. That was the life cycle of an artist. Still somewhat for big mega artists. But for a new unknown artist that is just empty phrases.

In reality, most studio things happen when you don't have anything going on. The possibility that you will spend six months to record an album in a studio is not realistic. Not even the megastars are doing that. To put all other things on hold sitting and rot in the studio is just not an option either.

In this new world, I bump into artists that actually release two songs a week and still do three live shows and think that is the normal speed. You have to be in the limelight the whole time. My artists usually record between shows one day in the studio here, one weekend there. You do it between when you have days off during the touring, and the touring is always.

You are out when you start to say no to opportunities I usually say. But you are also out of the game if you stop looking for these opportunities.

What puzzles me is what the manager is doing in the studio at least he should be out there getting new opportunities for his artist. The artist the answer is possible that easy that they actually don't have anything going on so they spend time in the studio. In the end, it will just be hard to present the finished results. A release of a song is not much of an event today so you have to keep you busy in the feed of things that people are bombarded with all the time.