Know what people do! It can be crucial.

I was talking to a colleague around that artist problem we both had. We were working on the same project and the artist wanted more out things that could be really done. The biggest mistake was that the artist had skipped several good people and went after people that the artist thought where higher up. In reality, it was the opposite around. The persons the artist was going for were hot in the business year ago and now more considered done in the business. So, of course, the results were pretty mediocre, nothing we could really do, in this project the artist could choose themselves.

I guess it's a normal problem that artist have. They don't really know what people are doing and not doing. I got a call from another artist about their problems and in the conversation, we got down to that much of the stuff that was lacking was mainly done by the artist's former label. The artist fired the label because they thought the label wasn't doing anything. In reality, they did exactly what they should, maybe didn't do the extra stuff, but did quite much work and also had a lot of knowledge that now the artist had to figure out.

Suddenly the artist thought that I should help them with all this information. I explained if I should do that I need a contract with them and then after a while, they probably would grow tired of me. The problem was that they didn't understand what these different people were doing. Also how their network that they had built up where structured. A lot of the things that was lacking was done by the network. Then the artist got the brilliant idea to then build their own network. I guess they can do that but it will take years to get what they need and they need that in less than three months.

You really need to understand what people are doing and not doing.

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How much team?

You can almost never get enough team. Usually the problem is to afford them. Still I meet artist that know how much team there is. Many of them think that all this should be done by the manger /record label. I can easy tell you, no it’s not going to happen.

The Magnettes just released their new single “So Bad” and I will just take that as an example how many people that is involved in a release. This is an indie release so it could be much more. But around this is how many they are.

First is their record label. At their desk it’s two people working with The Magnettes with this release. Then it’s us on the management team and we are also two working on this release. Over that they have a booker in USA, Europe and Scandinavia working around the gigs. On top of that we hired a PR team with one person in Sweden, Two in UK and a third in USA. On the side they also have some sponsors, distribution teams doing some stuff so we can add an extra person since not all of them is working full time with The Magnettes.

Here we have 11 people and of course the band of 3 people so in total 14.

And now we haven’t count in the Mixing guy, the video people, the mastering. They did their job before and, still equal important. Count them in 19 people.

When people say they can handle a release by themselves. They actually tell me that they can do 19 peoples job by themselves. Also people ask me if hire a pr team is enough?