I get so many artists that come here and say they are ready for the next step, bigger stages and so on. You know what they NEVER have their even easiest shit together.
And even with our band, we are interested in they usllay never have this togheter. But it's easy to just complain and not give any advice. Here is advice to improve this.
So my friend Ariel Hyatt runs a par agency called Cyber PR. And she is the best. Many of my pieces of advice and ideas come from her books and knowledge. Now she has this new course that I think every band should join if they are serious to have a career. Yes, I know most bands are mainly just sitting there thinking to find people that should work for them since they have a great song. Still, the people that actually can do that work needs a basic foundation to start doing that work, a good song is not enough. And this course gets you all that.
Some will say but it's costly. Yes it cost to invest in your career nothing is for free, and to be honest top have the whole course is actually cheaper then record that song in a professional way. The mistake people are doing is record the song and then do the pr in a sloppy way. BE professional pay for the course, do your homework and then record the perfect song.
Here is a link to her new course be fast it's just open this week for submissions. I'm actually thinking to take the course myself. Even in my position, there is new things and tricks that you can learn.
CYBER PR LABS
A blog about life as a Music industry professional, what is going on why do we choose artists like we do and what kind of work are we doing.
Showing posts with label great idea. Show all posts
Showing posts with label great idea. Show all posts
Tuesday, July 31, 2018
Thursday, June 29, 2017
Not such a great idea
One of the worst things I know is when you get pitches from companies that really don't have thought their plan through.
Usually they have identified a problem in the music industry that in reality is not a problem or even worse already solved but they haven't done their research.
My favorite hate one is a company that had invented an app where you can humm a tune that come up your head. The app records it and store it your phone.
I asked, can't you that with the voice recorder? Yes you can but with this one you can share it.
Okey if someone really want to hear my humming embryos of songs to be I can upload that to a soundcloud account.
So the solution is there if you really have that need. The question is how often do we have that need?
Also many of these is connector companies. In a way a unnecessary middle man. I don't know how many shit companies I meet that "connect" you with your fans. In reality you connect with the fans on the channels they use. It's just contra productive to use a new channel and prusade people to get there. It's hard enough to get them in the channels they already know.
The rule with a connector is that it can work with very few. I would say that you can do a good job with 10 clients. But in most cases their business idea is to have thousands of clients. You just and up as a ant in a anthill.
Here you have all that doing the bands to brands, placements and so on. In reality do you don't think a brand can't seek up an artist? Of course they can, and it usually works fine. What they don't want is millions of artists they don't want. And these companies can't select what they want and not want.
Then you have the companies that are thinking that the fans should be the accelerator to your career. Yes they are by buying or consuming your art. But do you really want them in production?
Many of these has solutions for the fans to be part in your career. These companies has not thought of all the artist that over the years has complained about how the recordlabels interfered with their careers. Think also that a recordlabel is a professional hub and has knowledge. Here you just have a bunch of opinions from random strangers. Yes these strangers will buy you products but you need to be good enough to surprise or just satisfie them everytime without having hundreds of fans in your process.
These ideas that never is really thought through is very common. And they almost always do it backwards. It's always you bringing your fans to their solution. It's very few of them that has the audience and invite you.
Usually they have identified a problem in the music industry that in reality is not a problem or even worse already solved but they haven't done their research.
My favorite hate one is a company that had invented an app where you can humm a tune that come up your head. The app records it and store it your phone.
I asked, can't you that with the voice recorder? Yes you can but with this one you can share it.
Okey if someone really want to hear my humming embryos of songs to be I can upload that to a soundcloud account.
So the solution is there if you really have that need. The question is how often do we have that need?
Also many of these is connector companies. In a way a unnecessary middle man. I don't know how many shit companies I meet that "connect" you with your fans. In reality you connect with the fans on the channels they use. It's just contra productive to use a new channel and prusade people to get there. It's hard enough to get them in the channels they already know.
The rule with a connector is that it can work with very few. I would say that you can do a good job with 10 clients. But in most cases their business idea is to have thousands of clients. You just and up as a ant in a anthill.
Here you have all that doing the bands to brands, placements and so on. In reality do you don't think a brand can't seek up an artist? Of course they can, and it usually works fine. What they don't want is millions of artists they don't want. And these companies can't select what they want and not want.
Then you have the companies that are thinking that the fans should be the accelerator to your career. Yes they are by buying or consuming your art. But do you really want them in production?
Many of these has solutions for the fans to be part in your career. These companies has not thought of all the artist that over the years has complained about how the recordlabels interfered with their careers. Think also that a recordlabel is a professional hub and has knowledge. Here you just have a bunch of opinions from random strangers. Yes these strangers will buy you products but you need to be good enough to surprise or just satisfie them everytime without having hundreds of fans in your process.
These ideas that never is really thought through is very common. And they almost always do it backwards. It's always you bringing your fans to their solution. It's very few of them that has the audience and invite you.
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