I'm seeking a artist that want to break big! Round three!

Here is the final round what I need to break and artist in the world. If you have read part one and part two and thinks I’m mean to artists, well you are not up for the task so stop reading and go back to your normal daily job, you are like Harry, Harry doesn't mind, if he doesn't, make the scene. He's got a daytime job, he's doing alright!

You need charisma. Not really, we can work on that as well. Yes, you will be someone else. But know what most artists are. Dolly Parton is not Dolly Parton. And the girl next door will never break big like Dolly. Still, I have all the knowledge where to find all the people to get these things right. Sometimes an artist is a persona, quite often really.
On the whole, it’s more important that you stick your guns then think that you need something special. To many bails out to early on either style of faith in the project. That is the biggest risk in building a career. People just doubt and try to take some stupid shortcut.

What I really not need is anybody that just should be mediocre and try to fit in. I need someone that doesn’t take themselves to seriously. I need someone that can burn all bridges to be on that stage. A person that wants that audience. A person that can take handle the tools I have to use. The trail won’t be the same that everybody else takes. No, this one will be a new one. The truth is that is all artist careers, a new thing. Ramones was not entering a cool club when they entered CBGB:S, they made the place cool.

Finally, you need humor. It will be hard, but a lot of fun. Many of my old clients come back years after and just tell about all the memories they got from the journey we did. That though comes afterward.

So when can we start? Tomorrow I can get things going. My problem is how you are going to show that you actually have everything I have been writing about in these three episodes.

Why I’m the right person? Ask yourself if any of the people that you know in the industry actually are invited to one conference a week just to speak about their knowledge? That is 52 conferences in a year! Do they have a network that is spread to all the continents around the world? Has been on boards in all different unions in the music industry? If the answer is yes, stick that person. In 99% of the cases, it’s a no. I have been around and just seen it all. Built a network that now is ready to do a big thing. I’m looking who wants to tag along. Listen to the advice and not try to invent the wheel again. A career is an input from so many sources it's never brainchild of an artist. Sorry to have made that illusion to crash. How successful is where these sources come from.

I’m not here to make a boy/girl band that comes around the break and then goes out on solo things.  No, I’m here to make one final stable career. I have all the tools I just need to find the right material. I never thought that an easy task was so hard.

So if you are up for it you know where to find me!

I'm seeking a artist that want to break big! Round two!

Here is the next round of this, what I need to break you big. In the first episode, I took up that we need good songs. But we can get them if you can't write to them. You need to fit the team, do what we tell you and don't really question it. The money issue....and now over to the patience.

I need you to be motivated. if you are just in to be recognized in your local grocery store. We are not on the same planet. Get yourself a spot in any docu-soap. No, you need to be passionate about it. This is a lifestyle not a phase in your life. You need to wake and think about how you can get your music out there. That is not the question you should ask me. I do my job and that will get your music out. You still have to come up with things yourself. I really don't need an artist that sits on the sofa and just wait for the opportunity to just jump in from the balcony dancing around and paint themself purple screaming "I'm a great opportunity".

I need you to believe in me. Don’t be like Dory in Finding Nemo and just look anything shiny along the way. Don’t be to upset when we move along from that nice producer you liked. We are on our way to the next step just looking forward not looking back. We will have time to look back later. Yes, you need to sign a contract with me. If that scares you and you need some trial period or anything you are not up for the task, next, please!!

You don’t need to change things either. The network I have can’t be taken over by you. No, just because they are nice to you, they won’t be your friend and that you can do this by yourself. This is built on thirty years’ experience. Yes, you can take it over if you do that but then you are a manager, not an artist. Your job is just to be nice even if there are a-holes that I present you to and you don’t agree with what they say. You will be fine, I can sort the shit talk, you can’t I promise you that.

Just because I take you on this journey, I’m not your babysitter. You must fix problems. I don’t care that you don’t have a case for your guitar for the flights. You just have to fix that. No, I don’t want to beg you to fix it either. You fix it straight away. If I say we have a gig in London in a month you don’t tell me that weekend you have an anniversary with your partner and you have trouble getting out of work earlier. You just fix those things. The question is what flight I take and if we should go on some meetings while we there and if you are needed for some introductions. No, you are not in London to buy clothes, take selfies to your Instagram account, you are there to work. If you are good at it you will be able to do both, but you need to work hard.

Work hard, yes this is not the trip for the fainted hearted. I have done it before. Yes, I have been fighting with guards, been thrown out. Almost crash-landed with my flight. Been utterly sick on tour. Been on gunpoint of crazy bar owners, chased by the police. Even meet the guy with a hook of a hand on Motorheads tour bus. I have been there done that. Let’s go on the ride. And at last, no there is no free time. I even work when I travel so, should you! Are you afraid yet? …if not there is more.

I'm seeking a artist that want to break big!

After 30 years working with major stars (yes, I worked with four of the twenty most streamed songs worldwide) and with small upcoming acts (I have started two of the biggest showcase conferences in Scandinavia). I know how to get an artist successful and get them to be a top star.

The problem is not how to know how to do it. The problem is to find the raw material to mold an artist to become that. In many cases right now the industry just takes chances. Throw out a hundred artists and then see what sticks and how long we can take them and then dump them when they get tired. That is not how you build a new Michael Jackson or Queen. And the industry knows that. The fact is that the new industry has a hard time to find the material, much because it’s going to hold for a longer race. 

What do I look for then? In three episodes I will try to explain that. Because I just can see that hundreds of artists right now think they are the ones I’m looking for. But like Carly Simon sang, You’re so vain. Here are the criteria.

You need really good songs. Yes, you do, but if you don’t (which most artists actually don’t have). We fix that and get the right writing team for you. Here so many artists will fell off. The first half thinks they actually so good songs that are not needed. Still no not all of them are even close to the big songwriters. That is, the way it is. You really must write a lot to become that good songwriter. The most artist just writes fifteen songs and then head into the studio. The other half is ok to write songs with others. Of course, just established ones. They straight want to get into the studio with Max Martin. You are not ready for that either you need to start at your own level. I would put you together with experienced songwriters but new ones. The ones that are not discovered yet. Why? The price tag is too much for a very established one. Also, you are also learning while we are doing it and I won't pay extra for your learning time with Max Martin he doesn't have time for that. Britney Spears probably never heard about Max Martin when he wrote "Oops I didn’t again" for her. What I need is an artist open enough to get to know new people that can come along on the ride, and not are your old friends that you have written with before.

I need an artist that can fit the team. Out with the diva things where “I'm the star” no, I’m not here to babysit an idiot. You have to listen. I’m the one that has the knowledge and been around. You've got the brawn I've got the brains, let's make a lot of money, like some pop star said. If I say I need a song that is 3:30 don’t show up with a five minutes long epos. It’s not what I need, and I really don’t have to explain my work. I just need the song.

Oh, you wonder why 3:30 not 5, easy radio has a hard time to play over 4 minutes. It has nothing to do with your artistic integrity. It’s that I must adapt to the reality of my PR people. I can put your epos on the b-side, no worries. But if that gives you hard feelings get out of here!

You need to be in for the long run. Success doesn’t happen for six months. You must be able to spend at least five full years with me. Yes, my rule in five years. I really know what I’m doing so just shut up and tag along and we will be fine. I know every step and the steps you are longing for is in year three and when you hit year three those are not your longing any longer, they will be on year four. You will be in sync of what you are longing for in year five and that is where you break to the big audience. Before that, we will do things that you find kind of strange. Like, play obscure festivals in India. Play in small venues and festivals etc.

Money, yes you need that. You don’t have to be a millionaire or paying me a hell of a lot of money. I will take the risk and work for percentage; stupid I know but I can take the risk. You need your money for the traveling and the stuff that I will throw in front of you. No, you don’t need rich parents. I won’t be on stupid expensive things. You need to have a steady income. You need work where your boss is okay that you will go away from time to time to other things. That is all. This one is really hard, sounds easy but it’s not. Your boss finds it cute the first time you want time off then it will be harder and harder. And this should just be a job nothing that you hang yourself upon. So the excuse I don’t have the money to do this is not okay. You are not just for the task. Believe me, I have been there. I lived out of noodles from Tokyo for three years just to be on the spot I’m in right now.

Okay now to next one, have patience….so to test that the nest episode comes next time.