Don't brag on false things that can be checked!

I released my new single that was really appreciated on Spotify. The artist bragged on his CV on it. First, I'm not that interested in Spotify playlist since that is a sign of amateurism. Anyway, I was checking and on two months the single has 1015 streams. I wonder witch playlists it had been on. well, that Spotify playlist has 56 followers. And the rest of the lists had fewer and was mainly done by the artist.

I have a lot of good things going on, the artist kept saying in the promo letter. The problem here is that the artist never told what these good things where? He had some small plays in smaller gig places in Sweden but that was before. As usual, this is the problem when the artist tells this, if there is no proof then there is nothing happening. Even I try to avoid that kind of things when I work with my professional bands. I'm not telling that things are ongoing, instead, I wait until they are out and you have proof.

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Bragging about the wrong things!

It's not easy but you have to have a feeling of what to brag about and not. Just got a mail from a management firm trying to squeeze their band before the booking team. Their bragging point was that the band just signed a deal with a major label.

The problem is that our festival is an export festival. The Swedish acts that we choose should be able the next day to take their steps outside Sweden. Signing a deal with a Swedish major is then is not a good bragging point. So far the Swedish majors have NEVER exported anything. They are mainly just to release things in Sweden. In reality, you need a permit from their offices to be able to export. and the bigger countries are not that keen to give that permission. In a nutshell, you are locked into your country by a major.

So in this case, the bragging has a very big opposite effect. This artist becomes handicapped with a major and makes their chances to get into the festival very slim. We know that they just signed to be for the Swedish market.

I guess many people think that bragging around that they are signed to a record label helps. In reality, the live industry is so detached from the recording industry, especially now with the number crunching, that bragging about labels, Spotify spins or facebook followers are just not smart to do.

And it's a very good way to see if a manager is up to date or just an amateur.

So in this case, not taking this firm in as guests or book this band.

Brag more about how many people you will draw to our festival. Or your opportunities for us to send you abroad.

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