The Swedish pop-wonder is now dying. Yes, we have in overtime used it as the Swedish advantage in the music industry. Now I more see how it will fade away.
The reason is politics as usual. You didn't think that a stable country like Sweden could get a national socialist party with charm and intelligence as Donald Trump to rule the country? Well, in the last opinion polls now Swedish Democrats are the largest party in Sweden. A party that was started in Sweden by nazis in The 90:s. Okay, it's two years until we vote next time. But just the mentality in Sweden has changed. Before we where international now we are national and try to find out what truly is Swedish.
The problem is that the true Swedish identity today can just be described as dorky, geeky and hillbilly redneck. Everything that we have presented over the years in the form of cool artists is now almost dead.
Now the hillbilly redneck mentality has taken over and people sympathize with this party that will send us back to be one just a small shit country in the outskirts of Europe. How is that possible? If the Swedish Democrats get their things together they want to cut all budgets for the study organizations in Sweden. That is the backbone for us to create, record and get new talents. They also want to take Swedish music back to its roots. Meaning that we only will get Swedish folk music. Nothing wrong with the style, but just that is nothing that we can export.
Over the years the Swedish music industry has been weakened. Much with a huge believe in the digital will fix things. Now with the fact that Spotify is not breaking artists the rest of the export is gone. Replaced by a lot of people with a hillbilly mentality that proclaims that export is best done in your own country.
To watch this from the outside, yes I'm one of few Swedish people out there on the international music arena, is rather painful. I have left all my membership in Swedish organizations. It was too painful to see them all getting a low redneck mentality that was going nowhere.
The Swedish music industry is on such an amateurish level we are run over by even the smallest eastern European country. This we could have changed if we just had the backbone of a good artist evolving in the system. My gut feeling is that with a more restrained economic in the next few years and the very big risk of having an old nazi party dictates the rules and cutting off all cultural aspects will be the nail in the coffin and the end of the Swedish music wonder.
I'm on a train going off to a meeting where the future of the music industry will is formed. Let say that Sweden is not even part of the plan. I don't feel any belonging in Sweden and rather call me an international citizen. I will get by, don't worry about me. What bothers me is how a country so easily can go from top to bottom. I just hope that people start to wake up out of the redneck hillbilly mentality and start to act. I hope it's before its too late. If you give the nationalists power and start to protest when it becomes a reality. My opinion is that its too late. If it's hard to turn around now it will be almost possible later.
I'm off to the international life where I stop talking about where I'm from. Sweden is not longer a good place to be in.
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