Tuesday, December 10, 2019

Don't surround you with yes-men!

My mom thinks the song is great! Yes, most moms are proud when their babies even just fart so that the source is not that reliable. Sure, you want people to like what you are doing. When you spend hard work and put your soul in there you want people to like it. Still, you need the critics to become better.

I see it too many times artists surround themself with yes-men. Sure, it feels great with people that instantly like what you have. It’s easy you don't need to change anything. At the same time usually, these yes-men can't take you further. Since they already like you, they already spread that in their network or either they lie to you to make you feel good. In both cases, it won’t take you further.

Okay, all critics are not good either. Letting a metal fan judge a folksong might not get the right result. But listening to your mom’s advice before the radio plugger can be a crucial mistake. The radio plugger has the knowledge of what the stations are looking for, your mom has no experience with that.

The best story here is when Paul McCartney plays "She loves you, yeah yeah yeah" and his father thinks it sounds to Americanized and suggests she love you yes yes yes. Luckily, they didn’t take that advice.

The worst is that People are lying the teeth out in front of the artist. I just came from an event where the artist in the usual manner invited some industry people to see a show. They promised that it was worth our time and that we wouldn’t be disappointed. I look at some old videos and was already pretty sure it would be horrible. And yes I would like to claim my 40 min back. It was pure crap. The industry people that were with me had the same experience and we were almost trigging each other to find smart formulations how much it sucked.

The next day the band was in the conference part and was talking to us. Suddenly the answers were "you where ok" "ok show" to the band. It’s like a big shimmer of white lies. And the yes culture has done this. People don't dare to tell the bad news. Instead, it’s the usual stuff that is ok and no feedback. Also, the fear of pissing someone off and later that artist breaks through. But without the feedback, I guess that will never happen.

The worst part is when you speak up and just tell the artist instructive critics and they reply that their yes-men think everything was great. Especially when you know they just told to you that the part needed that improvement. It’s like they want you to find the right criticism that they also were thinking of. I guess here you need to make a choice are you the bad guy that actually brings the bad news or the yes-man that just follows along?

It all reminds me off the expression that Bobby Curtola said, watch out to believe in your own press.

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