Right now that is a good question? Seems like most people don't realize that PR takes time. When we work with record labels they usually get up to 10 weeks before to make all the PR stuff that is needed. Okay if you are not famous 6 weeks is enough.
When I get people telling us that they need the stuff on Spotify the next day. They really know there will be no what so ever PR done around that release. The only thing they really do is making something happing so they can do a Facebook post around that they released a new song. if you are lucky they also sponsor that damn post. Still, it's a very expensive way to make Facebook posts.
The funny part is it's almost people that think they are professionals who do this. Most amateur at least uploads a week or two ahead. The fast ones are usually studios and other people claiming to know how.
These people are mainly the reason why the music industry is mainly going from an industry to a hobby.
Showing posts with label tip off. Show all posts
Showing posts with label tip off. Show all posts
Monday, October 23, 2017
Sunday, August 13, 2017
Live at Heart Tip Off, Use your social media.
This is a part of a series of a tip off I give in front of the showcase Live at Heart that is going on in Örebro 30 of August to 2 of September. The tip off is not just for Live at heart would work on any showcase festival.
Use your social media.
Actually, use media over all. If you are chosen to play in a showcase festival, the local media reports on events like that. So go a head send a press letter to the local media in that city. Take a couple of hours to scan the internet. This also makes you stand out so this media usually choose a couple of acts that they will say: Don't miss this during the festival. Sending out make that chance much bigger.
Then, of course, make a facebook event and invite relevant people. Post about it a couple of times. This is really important. Both for the festival but also for you to build up that you are chosen to this festival.
Use your social media.
Actually, use media over all. If you are chosen to play in a showcase festival, the local media reports on events like that. So go a head send a press letter to the local media in that city. Take a couple of hours to scan the internet. This also makes you stand out so this media usually choose a couple of acts that they will say: Don't miss this during the festival. Sending out make that chance much bigger.
Then, of course, make a facebook event and invite relevant people. Post about it a couple of times. This is really important. Both for the festival but also for you to build up that you are chosen to this festival.
Saturday, August 12, 2017
Live at Heart Tip off, You can drink beer later!
This is a part of a series of a tip off I give in front of the showcase Live at Heart that is going on in Örebro 30 of August to 2 of September. The tip off is not just for Live at heart would work on any showcase festival.
You can drink beer later!
Yes, we know after a really exhausting show it's really nice to get backstage and grab that cold beer that waits in the dressing room. This is really not a good time to drink beer. Just minutes after the show get back out there in the audience and mingle.
I have been both sides my self. I have seen bands and wanted to get their contact information and answers to some questions. Hey in some cases I wanted to book them to Live at Heart. But they never come out again and I need to get to the next show. And since time is going fast I manage to write to them and in the end that opportunity they didn't know was there is lost.
One of my jobs as a manager is to actually go backstage and get my bands out of there to mingle some 20 minutes with new fans or industry people. Sometimes it's the beer that keeps them, but in most cases is that friends of them are invited backstage and keep on talking how good the show is and so on. And it's hard to say to a friend, excuse me I come back to you I just need to work the room. In many cases that are my job to be that irritating person that nags them back out.
Some also go back and then they go directly on the stage taking things off. That is necessary. But if you are not a solo artist, send someone to work the room and the rest pick things off and join in when they are ready.
You can drink beer later!
Yes, we know after a really exhausting show it's really nice to get backstage and grab that cold beer that waits in the dressing room. This is really not a good time to drink beer. Just minutes after the show get back out there in the audience and mingle.
I have been both sides my self. I have seen bands and wanted to get their contact information and answers to some questions. Hey in some cases I wanted to book them to Live at Heart. But they never come out again and I need to get to the next show. And since time is going fast I manage to write to them and in the end that opportunity they didn't know was there is lost.
One of my jobs as a manager is to actually go backstage and get my bands out of there to mingle some 20 minutes with new fans or industry people. Sometimes it's the beer that keeps them, but in most cases is that friends of them are invited backstage and keep on talking how good the show is and so on. And it's hard to say to a friend, excuse me I come back to you I just need to work the room. In many cases that are my job to be that irritating person that nags them back out.
Some also go back and then they go directly on the stage taking things off. That is necessary. But if you are not a solo artist, send someone to work the room and the rest pick things off and join in when they are ready.
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