Friday, September 25, 2020

I want to have my music in a movie. (make the right music)

I went through the goals of several artists on a showcase festival, I virtually visited last week. Many wrote the headline of this blog post. There so many myths around how to get into a movie, tv-series, commercial, etc. I don’t know how many panels I have seen in the subject either. So, I decided once and for all explain a bit how it works. I will also get into the traps and why your music is not suitable to be placed. I should know since I have placed music in over a hundred films tv-series and commercials.

First have the right music. I get a lot of artists saying that their music is so movielike or cinematic. What they actually are talking about is that their music is dreamy, has a lot of strings, and is very moody. Sorry, that is not what the creators on movies, tv-series and commercial looks for. All these background strings that set the mood of the movie are done by a conductor and a string orchestra or bought as library music. Mainly because the music must move with the pictures it’s almost done by a writer to the scenes. Also, there are libraries with this kind of music. When we did a police thriller we just called and got access to a database with just music for police thrillers. Over 10 000 songs that we just could test out and if it fitted, we just ordered that song from the library that was right. The likelihood that they will use just your new single as a background is kind of unlikely.

Taken away most of the things that are sound in the background. It leaves us with a movie use around five to six normal songs. Mainly in the end credits and some in montage scenes etc. Same with TV-series. Maybe one or two in each episode. Usually for a long scene with no talk, like a party or a traveling part. These songs are very much after a theme. My estimation is that 80% of them are happy tunes or contains a word that fits, like money, explore, together, happy, etc. It’s not that often they use songs that are sad, dark, etc. It happens but not very often, the strings that they can buy cheaper are more powerful. Most of my placements are also that the song has a bit of a strange rhythm.

Another thing is that people don’t really get is that your song will probably not be heard that much in a placement. We all remember that song that was almost as big as the movie. Of course, “My Heart Will Go On” with Celine Dion on the movie “Titanic”. The truth is that they used more songs in the movie, and you don’t remember those? Same with Roxette's megahit “It must have been love” in “Pretty Woman”. Same here do you remember the other songs played in those two movies?

Why do you not remember them? Both the megahits are placed in the movie in the right scene. It’s the peak of drama and the movie creator has used the songs to vision a sequence with no talking just music. In “Pretty Woman” in the beginning, it should have been actors talking but they thought that the breakup part went stronger when it was just sequenced with pictures, and they used more of the song.

To end up like that happens every ten years. First, you need just to be taken out to be placed. Just that is hard then also that they use your song in a strong emotional scene, most of the time it’s more of a happy scene. Then on top of that, the movie needs to become a megahit. It is a bigger chance to win the lottery. Most of the time the songs are in the end credits. Or very hidden. We got a song placed in a TV-series a couple of months ago. I had to see the scene four times before I understood where the music was. And there was no way I could tell that it was our song. It was played on a radio in the background. Yes, it was there but no viewer would ever know it was there.

Thinking that your music would be discovered by placement is kind of hard. Yes, if it becomes a hit, but very few movies become hits. You are probably also better off with a normal pop song then an ambient song that you think should work in the background.

It's more to just have the song in the right scene. I will go deeper into how to place a song in the next blog post.

No comments:

Post a Comment