I’m utterly
tired of explaining to idiots that you have millions of streams doesn’t make
you a star, or even successful. In the old days, the counting of sales was a
good measurement of how popular you were. That is NOT the same as streams.
Streams can be anything. A bought physical thing is an action you must do and a
lot of thresholds so in the end yes that can prove something. A stream is not
even a person pressing a button it can be on a playlist that really no one is listening
to is just a background in a store or even on a chine mobile farm. There is no
investment from the fan in a stream. And that is why it can never prove any
fanbase whatsoever.
So, bragging
that you have a couple of million streams is stupid. If you want it to be more stupid
those million streams are just on one platform. The easiest trick is to compare an artist
through different platforms. You want to get even more stupid those millions of
streams were created before 2019 when you could easily cheat on several
playlists.
The industry has left the counting of streams long ago. It only matters if it’s
done organically. And that is very seldom that is done organically of the
artists that have over a million streams.
No, I’m
really fed up with that the media are claiming something just because an artist
has millions of streams. It’s not comparable with a million of sales. The headlines are, “Popular artist done
something” and then in the text it says that the artist has millions of streams
on Spotify. Well, millions of streams together with all songs. Still the artist
has never toured played live or even sold any merch. In fact, I have a hard
time even call it an artist. It’s like calling anyone that happens to get a
clip viral a movie star.
What we
need is a system that also looks on the live side, ticket sales, how many radio plays, all streams from all platforms (to many just looks on that they have millions
of streams on Spotify, then they just have a thousand on Youtube and how many
do you have on Tiktok?). It all must count in to get a better picture of what is popular.
What does the audience really care about? I know there are some out there but they are not good enough and just number crunching from bad sources that can be manipulated. We need something really better.
I know
there are several companies working on this right now. My question is though how
long it will take us to erase the whole damn conception that a stream is not a
sale and that social media is more a filter bubble and nothing that proves that
much. So even if that correct top list comes what kind of impact will it have
and how threatened will the labels be if they can’t manipulate that chart?
Problems
that we deal with later, first we just need another measurement and top chart
before we get totally overloaded with a nonsense artist that claim their fame for
nothing.
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