I do this every year. A couple of posts to prepare for Live at Heart. So if you have followed my blog you probably have read it before. Still, there are changes from the past editions. And as usual, these tip-off works for any showcase festival.
You can drink beer later!
Yes, we know after a really exhausting show it's really nice to get backstage and grab that cold beer that waits in the dressing room. This is really not a good time to drink beer. Just minutes after the show get back out there in the audience and mingle.
I have been both sides my self. I have seen bands and wanted to get their contact information and answers to some questions. Hey in some cases I wanted to book them to Live at Heart. But they never come out again and I need to get to the next show. And since time is going fast I never manage to write to them and in the end that opportunity they didn't know was there is lost.
One of my jobs as a manager is to actually go backstage and get my bands out of there to mingle some 20 minutes with new fans or industry people. Sometimes it's the beer that keeps them, but in most cases is that friends of them are invited backstage and keep on talking how good the show is and so on. And it's hard to say to a friend, excuse me I come back to you I just need to work the room. In many cases that are my job to be that irritating person that nags them back out.
Some also go back and then they go directly on the stage taking things off. That is necessary. But if you are not a solo artist, send someone to work the room and the rest pick things off and join in when they are ready.
A band that stayed and didn't drink beer directly after is Royal Prospect. This live clip from Live at Heart 2016 is from their first Live at Heart. They stayed after the show and worked the room and got signed on the spot by a record label. You can see them this year on Live at Heart still working the room.
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