Friday, June 22, 2018

What is a showcase festival!

I'm surprised that people doesn't understand what the purpose of a showcase festival is. I thought it was pretty clear, but with last times conversations I'm not that sure anylonger that people get it. To many think the show is the most important part.

You are not on a showcase festival to do a show. Actually the show is very secondary. If you take a showcase just to do a show you will be utterly disappointed. I guess this is the main error people do.

A showcase should be treated like a fair. On a fair you show off your stuff you are selling. The whole thing is to get people to your stand.

It's the same here. You want different people down to your show. So your primarily goal is to network as much as possible beforehand. Seek out the best people you want down to see your show to get your career going.

The best showcases I have done has just been several people. In fact I did a showcase in Canada with just five people. But the most important five people.

Here is where many go wrong, they think that the more people or excited crowed the better. In reality it's usually not.

On SXSW this year we did a showcase gig for four people. That gig was more important then all the other eight gigs we did for full houses.

And it was all down to network and get the right person there.

So what you have to do is research before who you want to meet. Then hang on and do your homework and be on the seminars and find even more people you want to see the show. Then try to get them down to your show.

So a normal show a bigger crowd is better. These are the ticket buyers and your potential fans. On a showcase you want the right people that will get your career going. A showcase can be successful if there is just one person, if it is the right person.

Personal:
Happy Midsummer. Actually I'm pretty glad to miss the cow bingo. Yes in our corner of the world is the joy to see a cow take a dump.

Artists:
This Friday is release of Elinda - Dance with me. Check it out on YouTube.

Thursday, June 21, 2018

What risk have you taken lately?

There is always a risk to make a deal. Sometimes when you work with artists you can feel how they try so hard to minimize the risk it's not worth proceed working with them.

A couple of years ago I was in  negotiations with an artist that was afraid of everything. The contract was scrutinized in every little detail. Nothing wrong with that, it's just you don't want to do it three times and still get the same sceptical questions.
In the end the artist thought that we could work on six month trial period and then we could decide.
Not a good move. The artist would be the same sceptical then and just keep another six months. And six months is to short to prove anything and I see alot of trouble working for free in six months and introduce the artist in networks and don't have any safe things.
In the end we dropped the deal. The artist is still in the thinking that we are negotiate but the lack of risk taking just said that we really couldn't get anywhere.
So in all you must be willing to take some risk to get somewhere.

Personal:
Just been on the opening vip party at GMA. Meeting great people as usual. I feel this round will be very productive. Im getting good feedback on the ideas I have. I like it also when the conference is in good size. Many tend to be too big, this is very good in size. Also that Live at Heart is presented in the same speak as Sxsw, the great escape, Reeperbahn, Co/Pop and Primavera sound. We are all here.

Artists:
I hope I have the time to do cool surprise for my artists this summer. Time is short but I hope to get it right.


Wednesday, June 20, 2018

The mistake

I had a meeting with a friend some weeks ago. He has an artist he has tried to get through for two years now. The artist is pretty good. Yes, there are some flaws it's not perfect but overall good and with the right training a star. The problem is that the artist is not getting anywhere since it won't take directions. My friend has given him so many opportunities and gets him the right spots at the right time. All with just that the artist didn't think it was cool enough.

And my friend has done the most of it. Now when we meet he told me that the artist had signed with a major label. Okay, he still had so-called management deal on to him. Still, the major deal was done by the artist, one day he walked into the office and just told him that he signed a deal.

Okay, my friend won't do any more favors for this artist. I know that. But the funny thing is that the major signed they guy since they saw him getting many oppertunitys and wanted the artist to keep that up. 

The problem he just pissed at the guy who took up all opportunities that the artist then pissed on. Now the artist came back and was begging him to get him on an opportunity they turned down six months ago.

I never have seen my friend so upset. The thing here is just that the artist now got feedback of what my friend did was right. At the same time, the artist blew all chances by getting a major to tell him that.

PERSONAL:
Reached my destination and started to buissness in the cab from the airport. It seems to be more hectic schedule then before. The GMA festival seems also be growing. 

ARTISTS:
Tomorrow The Magnettes plays their first showcase in Asia. at Golden Melody Festival in Taipei in Taiwan, it will be so cool to show them off for the Asian music industry.


Tuesday, June 19, 2018

Change players

Have you ever seen someone take a soccer team from they were 18 years old and win the champions league with the whole same team?

Not really so why should that be possible in the music industry? It seems like changing players is so much harder in the music industry then it in the sports world. In reality, it's not. The Beatles changed drummer before becoming big. AC/DC switch singer and Rolling Stone even dropped the guy creating the band.

Most bands think they are a gang and they will hold together and so on. But the reality is that most bands change people right before they hit off. It is like the soccer games they take out the best team just when it's a game.

I guess in many cases the downfall is that you keep a person a bit too long. I will gladly say that on our side also keep bands that will never go anywhere for long. Yes, the team switching is not easy but has to be done from time to time and nothing is holy.

PERSONAL:
I hope to be able to update my adventures in Taiwan here. if i'm not this text will still be here.

ARTISTS:
Today I will actually go back in time with the music. One of the album I'm most proud to be part of "Escapism" with Spiral motion. I just went back and saw an old poster and brought back the album and yes it's a masterpiece that never got the light that it deserved. I guess it  came in a time where it was to turbulent in the industry to get things done. To much new and to much old that wanted to much space. Still this album is so amzing. Get my favorite track "Vacuum" from Spotify.

Monday, June 18, 2018

Do the struggle

If someone would offer you that you could go around the world on free flight tickets, free hotel and play a show in each city. Why is the answer from many artists like this:

Yes, I can do that if you upgrade me to first class in both hotels and flights. The shows must though be paid even since I don't have an audience there. And they should at least hold a crowd on 700 people dedicated to my music.

The myth of the struggling artist has so many cracks in it it's really a myth. A struggling person would have jumped on the first offer. In so many cases the struggle is just a myth to hold on to. Yes, there are artists busting their asses off I know. But for those doing that hustle, there is at least a thousand thinking that they are doing the struggle. It's a bit different to struggle then just doing things like releasing music or doing Instagram posts.

The answer is not uncommon, really not. But usually in a  different way, but the context is the same. This is also the reason why many fail even with good music. If you don't do the struggle you won't even make it with the best songs.

PERSONAL:
Time to travel again. Going to Taiwan and GMA and I'm really excited as I wrote in an earlier post. I just got several VIP invitations and have meetings with great people. Still, it's a bit calmer with traveling this summer. I'm on my way into Stockholm for a last meeting before I leave with a new interesting person from Estonia

ARTISTS:
In negotation right now and it feels great. I hope everything become clear and we can get some new thing inside. Elin K released a new song last Friday here it is on Spotify.


Friday, June 15, 2018

This is how you raise your Spotify numbers!

This is how you raise your Spotify numbers! STOP LOOKING AT THEM.
The whole week has been with people sad not getting numbers, some happy having very big numbers, questions how to raise the listenings on Spotify etc.

So I will give my advice that I have given all week and sound like a parrot. Get real fans and it will all be fine. It's not Spotify as service that breaks artists. It's just an outlet where people can listen to music. And with the new rumors that Youtube and Google play launching next week who knows in two years, Spotify can have the same importance that Itunes has now. Yes, five years ago we had the same situation with Itunes. People asked how they could sell more, how to get people to buy etc. Today it's all over. and you know what, Spotify will go the same way. The company has never been in profit, Warner sold 85% of their shares directly. The stock market seems very bumpy for them. I can see more and more festivals taken off the usual Spotify talks. Everything looks that it will deflate. But like always the artists is the last to know. Sometimes I still think that some artist is using My Space still.

And this will happens over and over again that different outlets will go under and disappears. We won't get back eras like the vinyl, cd, and cassette that hold on for years. The digital cycle is much shorter. If you don't, believe me, I just say Periscope. The only way to still be active is to have fans that follow the outlet. Yes if Spotify crash Ariana Grande's fans will pick up the new field to listen to her music. She can easily migrate to different platforms because she has real fans.

So don't look to push people into a certain platform. Try to grab people in several ways and most important that they like your music and nurture that. Get people a reason to head to any platform and listen to your creations, that is what matters.

PERSONAL:
Wow, I just saw who I'm in the same panel as on GMA in Taiwan next week. I'm in the panel with Lihui Shen the CEO of Modern Sky. The biggest festival in China. I have met him before he is very good. Keum-San Hwang the manager of the content division on Mnet witch is Koreas leading cable music channel. And all moderated by Elaine Wang from Cros Music.
All done in mandarin with translators.

It's in these moments I realize how far I've gone. I'm getting on the other side of the globe speaking at a conference with very talented people. Yes, it took a while and many different crossroads. I would never have wanted it undone.

ARTISTS:
Just got in The Mommyheads new album. Sneak premiere on Brooklyn Vegan 20 of June. This will be great.



Thursday, June 14, 2018

Ready to give up?

My language is not perfect in the blog. I know that. And people correct me with the errors which I'm really grateful for.  Thank you all for doing it. That is really great.

A friend of mine thought that I should put down the blog since my message could be misinterpreted, switch to Swedish since I know that much better. Or just write slowly so I could correct things not just using different spelling programs. No, then I don't learn anything.
I write like I speak and that can be hard to read (and yes I speak too much as well). Sometimes I need to rethink what I have to say to be readable. But I rather put out a message that is misinterpreted then saying nothing at all. I can at least explain. and it's not really easier when you do it on a small mobile phone.

I bump into this when I work with artists, they want to be perfect. They sit on things until it's too late just to get everything perfect. Sure if you do a really big masterpiece you might do that. I don't know how many years Da Vinci did Mona Lisa but it was a quite many as I understood. In this case, I think I win more on to get things out fast. And if you do that it will not always be perfect it is still content.

And yes your first song will not be perfect, and your latest video could be worked on more. Does the audience really care? If they mind then they are not your audience anyway. When you are talented enough they come back. In the meantime don't give up, people accept more errors then you think.

PERSONAL:
I was in a negotiation of a new contract. I'm really thrilled I really like this new band. But there is, of course, a backside. This artist is a bit bigger and is more demanding. I like the challenge and it would be really fun. The work will take its toll and if it all goes through we have to drop some of our smaller acts. I guess it's part of the process still it's never fun to ditch things.

ARTISTS:
We got The Magnettes into a TV-serie, probably by mistake but hey, we have to solve that one out.