The biggest no no, in social media that I really see the most artists do is promote their latest single. Someone said that social media is social. So if you were at a concert and saw one of the band members standing in the bar and you struck up a conversation like Hey really great gig tonight!
Yes, buy our latest single or listen to it here on Spotify.
Okay, how many gigs do you do this year?
Oh yes, listen to our new single on Spotify!
I really like your new single.
Yes so listen to it on Spotify and don't forget to put a heart next to it!
Of course, you would think this member in the band was a bit crazy. In fact, this how you feel when an artist just posts on the latest release, or even worse just pictures of rehearsal or studio recordings. We know these moments are fun for the artist but hell no I don't want to see a post around it. No, I want to see the really bad breakfast you ate in the last town,. Or the funny backstage area or anything personal.
So to be able to even promote something you need to have a normal flow or posts that are about something that a normal person can relate to. Even that you could have conversations around.
So when an artist tells me that they need to get something out just to have something to talk about, you know they are not really good at social media. You should be able to maintain that stream without releases. In theory, you should be able to do that with just one song ever released if you are good at it.
Just release and think that the post will be huge just because you release a song is very self-centered.
PERSONAL:
So I'm I good on social media? Hell no! I just comment on things and then leave the conversation. I have been trying to do the blog a bit more personal and more in a personal touch if you have read the last ones you see me more telling about different memories from the past.
The whole blog is an experiment to show for my artists that you can do things like this if you really put your mind to it. So the next level on more personal.
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