Thursday, November 5, 2020

The social dilemma, artists stop using social media!

 A new documentary that people should see about how social media is disrupting even democracy. And I just take that message that the Harvard professor Shoshana Zuboff says in the movie “Social media should be forbidden”.

Is it anything right now that is killing the music, it’s social media! I have been wondering why I don’t get new songs? Okay, I’m over 35 and that means that your musical taste is set. I’m working in the industry, so I’m used to getting new music to me since it’s part of my business. So if I can't find new music how can a normal fan get it? 

Before I always found new music. Since the lockdown on Covid I realized that all these new good music came from outside. Everything I discovered was through showcase festivals where people had curated line-up’s where I could go around like a smorgasbord and just discover new things. On top of that a lot of great people that create new things and work really hard that could tip me off on great new artists and music they had found for me to just access.

During Covid I almost found nothing. Yes, I have been on several online events of showcase festivals. Many great done and you could see some new artists. The problem is that you are in front of a screen where messages pop up every second minute. The algorithms don’t like that I stay on the same spot for a longer period of time. Then it reacts by giving me the advice to see something new. Suddenly I see messages that somebody totally unknown posted a video on Tiktok. Why give me that advice? I don’t even use Tiktok in that way, it’s like Twitter – who cares about 60-sec video? Only people with attention problems same as Twitter, mainly for people that can only write a sentence and has a mind of a goldfish.

So why didn’t the system sends it to me? I didn’t want me to be bored seeing a live concert online. To be totally honest, the great events put together by great people were totally destroyed by social media.

It’s not just all that. I also miss all the chit chat you do with people that like music and comes with really great tip-offs of new things. I haven’t had a conversation like that since March and now it starts to take its toll. I REALLY DON’T FIND ANY GOOD MUSIC!

The algorithms can’t predict what my feelings are unless I don’t start to click on suicide links. So they can’t guess what I’m up for. If I spend yesterday just listening to Queen I don’t need another link to Queen music. I did that because I did a special show around them. It was work. Now the algorithms are bombarding me with Queen music or bad copies of Queen music. Not a good way to discover new music.

Also, the algorithms are best at giving me crappy music as well. Right now, we just handed over the keys to new discoveries to anyone that likes to cheat. So that dude that really is mediocre but has some money now can easily just cheat it’s way up with his music into a lot of places. This creates something I warned about already fifteen years ago. The brown wave! A wave of just not thought through mediocre music. On top of that, you have the platforms with music nagging on to the artist that they should release music at a faster pace. Soon musicians are releasing a song as a Facebook post.

That can never be any quality! Even Lenorado Da Vinci who was a genius couldn't paint a new Mona Lisa each week. Sure, he could do a decent drawing each week, but never a masterpiece. Why on hell do the platforms think that an artist today should be able to perform that? Even worse now since the artist also becomes interrupted by stupid messages that pop up when the algorithm thinks that the artist is bored but instead tries to find inspiration! That would be like having some ugly little orc sitting next to Leonardo Da Vinci and poke him in the arm while trying to paint Mona Lisa.

So here is the problem. You musicians out there. STOP using social media the way you do it now. The only thing you are going to be is an influencer that also can do mediocre songs from time to time. You will not be a musician; you will be an influencer. Unfortunately, an influencer is just a person doing content for a big machine, not art, just cheap fast content. The art we do right now is like calling Mc Donald's fine dining.

What is happening to me right now is that I’m fed with music that I already know and like and discovers nothing. I know there is plenty of great things out there that I should and need to hear, but everything is blocked by evil algorithms that just wait for people to pay them to show who pays the most. Okay if I paid and got to choose between the crap and the good. No, they just give me something and think that is alright. We don't need new outlets like Deezer or Spotify, Youtube, Tiktok. We badly need an outlet that shows us good music. Not having quantity instead of quality. Can someone please build that?

Now someone just say stop complaining and do something. I did! I started Cashbox radio where the algorithm can’t influence. The problem is that I’m robbed of my outlet to find new good music for the station because of a virus. I’m just waiting though, soon this channel will be open again, and hopefully, we can provide people with good music again.

I asked around and many people felt the same as me. No good music has coming theri way for along time.  My suggestion is kind of selfish, stop hanging on social media, go to Cashbox radio and we will present you with some new music among with music that you like and know. Finding tracks you have forgotten. Cashbox has the slogan: Radio as it used to be. We should have A way of escaping a bad algorithm choice. Use the app and then put your phone away so you can hear it not see the screen where the evil orcs are trying to get you to change to something new. That is my contribution to the situation. 

As soon as Covid is over, we just going to get more and more things rolling. And I will work more and more to get music out from the static social media.



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