You want to release a single a certain date, let's say 25 of October. This conversation is held 20 of September. And we say okay to that date even though it is a bit of short time to do all the PR. The song is not ready but will be recorded the same week.So you guarantee that it should be ready by the end of the week on Friday.
For a while there I actually said to artists that I wouldn't set a date before we hade the master and cover in our hands. But that made them go crazy around that they didn't have a date. So we left that idea.
So on Friday, the artist called us up. Well, the mixer guy got the stomach flu and they need other things to put on. We will just say okay, what can we do. Another week goes by. The things that are added went ok. But now the mastering engineer can't do it until next week. It goes on like this in all cases. Suddenly it just one and a half from the release date.
Suddenly a stressed out artist calls up and promise that you will get the front cover during the day. Your reply is though.
- No worries, the release is in a couple of weeks.
- What, says the artist. We have booked a release gig on this day.
- Just treat it as a normal gig. You don't have gigs just to release a song would be kind of few gigs then.
- But I told the fans on our socials.
- Well tell them to wait some weeks.
The reality is that since all these people fucked up, we can't just drop everything we had planned to fill in. In some cases, we have been forced to do that and the result was not good. Then the artist comes in later and claimes that the pr wasn't any good etc and really don't understand that it's because the artist from the beginning didn't kept the deadlines. That is the reason why if you get a week late, yes your release date is pushed a week.
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