Tuesday, December 10, 2019

Don't surround you with yes-men!

My mom thinks the song is great! Yes, most moms are proud when their babies even just fart so that the source is not that reliable. Sure, you want people to like what you are doing. When you spend hard work and put your soul in there you want people to like it. Still, you need the critics to become better.

I see it too many times artists surround themself with yes-men. Sure, it feels great with people that instantly like what you have. It’s easy you don't need to change anything. At the same time usually, these yes-men can't take you further. Since they already like you, they already spread that in their network or either they lie to you to make you feel good. In both cases, it won’t take you further.

Okay, all critics are not good either. Letting a metal fan judge a folksong might not get the right result. But listening to your mom’s advice before the radio plugger can be a crucial mistake. The radio plugger has the knowledge of what the stations are looking for, your mom has no experience with that.

The best story here is when Paul McCartney plays "She loves you, yeah yeah yeah" and his father thinks it sounds to Americanized and suggests she love you yes yes yes. Luckily, they didn’t take that advice.

The worst is that People are lying the teeth out in front of the artist. I just came from an event where the artist in the usual manner invited some industry people to see a show. They promised that it was worth our time and that we wouldn’t be disappointed. I look at some old videos and was already pretty sure it would be horrible. And yes I would like to claim my 40 min back. It was pure crap. The industry people that were with me had the same experience and we were almost trigging each other to find smart formulations how much it sucked.

The next day the band was in the conference part and was talking to us. Suddenly the answers were "you where ok" "ok show" to the band. It’s like a big shimmer of white lies. And the yes culture has done this. People don't dare to tell the bad news. Instead, it’s the usual stuff that is ok and no feedback. Also, the fear of pissing someone off and later that artist breaks through. But without the feedback, I guess that will never happen.

The worst part is when you speak up and just tell the artist instructive critics and they reply that their yes-men think everything was great. Especially when you know they just told to you that the part needed that improvement. It’s like they want you to find the right criticism that they also were thinking of. I guess here you need to make a choice are you the bad guy that actually brings the bad news or the yes-man that just follows along?

It all reminds me off the expression that Bobby Curtola said, watch out to believe in your own press.



Wednesday, December 4, 2019

A new episode of Someone has to play it first

Yes the second program of Someone has to play it first comes out tomorrow on Cashbox Radio.

Thursday 5 of December 16:00 Swedish time (10:00am Toronto/NYC time) we got the latest music from around the world.

The program goes on re-run Saturday 7 of dec 13:00 Swedish time (7:00 am Toronto/NYC time) and on Sunday 8 of dec 11:00 Swedish time (5:00 am Toronto/NYC time). You find it on www.cashboxradio.ca

Send new artist to discoversensationradio@gmail.com

The pod version of this episode will be released 12 of December on both Spotify and Youtube.



If you want to listen to the first episode it's here on Spotify and on Youtube.



Tuesday, December 3, 2019

Thank you for the music Sweden I guess it's over!

The Swedish pop-wonder is now dying. Yes, we have in overtime used it as the Swedish advantage in the music industry. Now I more see how it will fade away.

The reason is politics as usual. You didn't think that a stable country like Sweden could get a national socialist party with charm and intelligence as Donald Trump to rule the country? Well, in the last opinion polls now Swedish Democrats are the largest party in Sweden. A party that was started in Sweden by nazis in The 90:s. Okay, it's two years until we vote next time. But just the mentality in Sweden has changed. Before we where international now we are national and try to find out what truly is Swedish. 

The problem is that the true Swedish identity today can just be described as dorky, geeky and hillbilly redneck. Everything that we have presented over the years in the form of cool artists is now almost dead. 

Now the hillbilly redneck mentality has taken over and people sympathize with this party that will send us back to be one just a small shit country in the outskirts of Europe. How is that possible? If the Swedish Democrats get their things together they want to cut all budgets for the study organizations in Sweden. That is the backbone for us to create, record and get new talents. They also want to take Swedish music back to its roots. Meaning that we only will get Swedish folk music. Nothing wrong with the style, but just that is nothing that we can export. 

Over the years the Swedish music industry has been weakened. Much with a huge believe in the digital will fix things. Now with the fact that Spotify is not breaking artists the rest of the export is gone. Replaced by a lot of people with a hillbilly mentality that proclaims that export is best done in your own country. 

To watch this from the outside, yes I'm one of few Swedish people out there on the international music arena, is rather painful. I have left all my membership in Swedish organizations. It was too painful to see them all getting a low redneck mentality that was going nowhere. 

The Swedish music industry is on such an amateurish level we are run over by even the smallest eastern European country. This we could have changed if we just had the backbone of a good artist evolving in the system. My gut feeling is that with a more restrained economic in the next few years and the very big risk of having an old nazi party dictates the rules and cutting off all cultural aspects will be the nail in the coffin and the end of the Swedish music wonder. 

I'm on a train going off to a meeting where the future of the music industry will is formed. Let say that Sweden is not even part of the plan. I don't feel any belonging in Sweden and rather call me an international citizen. I will get by, don't worry about me. What bothers me is how a country so easily can go from top to bottom. I just hope that people start to wake up out of the redneck hillbilly mentality and start to act. I hope it's before its too late. If you give the nationalists power and start to protest when it becomes a reality. My opinion is that its too late. If it's hard to turn around now it will be almost possible later.

I'm off to the international life where I stop talking about where I'm from. Sweden is not longer a good place to be in.


Thursday, November 28, 2019

Podcast - Interview with Alice goes to Motherland

An interview I did during Waves Vienna with the Russian band Alice foes to Motherland. This is the pod version from Cashbox Radio. Here you will find out how the Russian music scene is moving and how you stay sane on a Siberian tour.




Wednesday, November 27, 2019

Interview with Grace Puluczek and David Silbaugh

This interview I think as many bands and mangers should listen to! We have a talent buyer from one of the bigger festivals in the world talking with managers what to do and not do. How they care about social media numbers, how to get their attention. Also how to network on showcases and why they work in the industry.

On Thursday 28 of November 16:00 Swedish time (10:00am Toronto/NYC time) my interview with David Silbaugh from Summerfest and Grace Puluczek from 3 Notes ( also Balcony TV and # Notes introduce).

The program goes on re-run Saturday 30 of nov 13:00 Swedish time (7:00 am Toronto/NYC time) and on Sunday 1 of dec 11:00 Swedish time (5:00 am Toronto/NYC time). You find it on www.Cashboxradio.ca

The pod version will be released 5 of November on both Spotify and Youtube.


Tuesday, November 26, 2019

Yes you are a failure!

You have every right to fail. I don’t know why failure is such a high thing in the music industry? Okay, it’s high in the rest of the market but still, I just find it very present that you must succeed. Inside the startup world in some cases, it’s a plus that you have done some failure missions. In the music industry, it’s that you changed the style and didn’t want to be a sellout.

It seems in the music industry or at least in artist sections it seems like a taboo. Things like artists think it’s bad that they post videos when it’s not much audience. It looks like failure to them that is was no audience. That can also be a lack of marketing or other things. Same when their lasts single didn’t go as planned, then they did this artistic thing to not be a sellout. If you have any critic against a song, well then you don’t get it, but my 25 000 spins on Spotify prove you wrong. In the music industry, you never fail. That is so wrong, this industry is a big failure in all. So, come and join the party.

In many cases, it seems like at first failure the artist gives up. Seen many bands split up after just some small hiccups. Just because everything is not going totally straight to the top doesn’t mean you should quit.

Even worse is when they become totally paralyzed doing nothing because failure is not an option it seems better to wait until everything is perfect. Then the perfect opportunities never arrive, and they just wait and wait until it just all fades away.

Also not take the risk or a chance in the chance to become a failure clouds the judgment many times. Ask for too many assurances before talking the risk usually ends is doing nothing and ends in the fading sections.

So, what are you risking? You do a small shitty show in the sticks. Is that a failure? At least you played, at least you got out and got booked. Not so much audience. Not the best sound system or lightning? Still, if you converted the few who were there it was a success. I get a feeling that many artists look at it as a failure.

But even if it was a complete failure it's ok. You learned something around it. And that knowledge is good. I guess there is nothing that is a failure if it doesn’t kill you and you learn something.

I have done many failures and I actually have talked about them in panels. In fact, those panels are the most successful ones. So, if you think about it the failures were just the road to success. Stop thinking everything must be perfect. That is the way that your mental health can get deteriorate. Just shake it off, learn from it. I admit that yes that was not the best choice, but I learned from it and now I move on. Turn the failure to a strength.





Thursday, November 21, 2019

New podcast Interview with Tommy Rehn

And here goes the first Podcast live on Spotify and Youtube. I do an interview with Tommy Rehn in Barcelona discussing his career and his son's career to be a manager to your child and comparison how DIY in the 90:s is not that far from DIY now and what is needed. Yes you can listen straight her on the site.




Or use the Spotify link https://open.spotify.com/playlist/2s4BnoxvQ1uFWyT4Q6m1wY?si=Z4YgCLdSRXu2wVUj_ejb9w

On Youtube, it's here and here you can also see the video Tommy is telling about in the Pod.




Here is the link to the playlist https://www.youtube.com/playlist?list=PLohVBexE8_ckGJp5nmF_PQQ7cKWtdeeD2